Lyra Announces Eastern European Digital Camera Market Study -- Study Marks the First in a Series of Multiclient Emerging Market Studies on Digital Cameras and Digital Photo Printing

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Lyra Research, the digital imaging authority, announces that it will undertake a series of multiclient emerging market studies that focus on digital cameras and digital photo printing. The first planned study in this series will cover digital camera adoption and usage trends in Eastern Europe and concentrate on four major countries in the region--the Czech Republic, Hungary, Poland, and Russia. The study will provide an unbiased view of the digital photography market opportunities in these rapidly growing economies.

Lyra Research, the digital imaging authority (http://www.lyra.com), announced today that it will undertake a series of multiclient emerging market studies that focus on digital cameras and digital photo printing. The first planned study in this series will cover digital camera adoption and usage trends in Eastern Europe and concentrate on four major countries in the region--the Czech Republic, Hungary, Poland, and Russia. The study will provide an unbiased view of the digital photography market opportunities in these rapidly growing economies.

"As the digital still camera market becomes saturated in North America, Western Europe, Japan, and other developed areas, it is increasingly important for digital photography vendors to explore and expand their business in emerging markets, such as Eastern Europe, Latin America, and India," says Steve Hoffenberg, director of consumer imaging research at Lyra Research. "However, research on the digital photo market in these regions is scarce."

The primary objectives of the Eastern European Digital Camera Market Study are to determine camera ownership patterns, product preference, and size and growth potential for the market and its major players. Specifically, it will:

·    deliver essential country demographic data, including population figures; household income and purchasing power; rate of economic development; relative cost of living; and penetration rates of common technology products and services, such as televisions, mobile phones, home computers, and Internet access;
·    examine existing purchasing behaviors, feature and price preferences, the impact of camera phones on the digital camera market, and digital camera picture volume;
·    assess the state of the digital photo market and the digital photo industry within the four target countries, including leading camera types and brands, key retail players, market dynamics and trajectory, and unique market hurdles; and
·    provide quantitative digital camera market forecasts for each geographical region; analysis will include shipment projections, potential revenue, average selling prices, and installed base.

How to Participate
For additional information or to participate in this multiclient market study, please contact Lyra's sales staff at 617-454-2621. Early subscriber discounts are available through September 15, 2008.

Lyra Research: The Digital Imaging Authority
Lyra Research collaborates with imaging industry decision makers worldwide, enabling clients to strengthen their market position and achieve profitable growth. Lyra's expert analysts and editors help clients devise and implement creative solutions to business challenges, arming them with competitive intelligence, strategic and tactical advice, news and analysis, and market forecasts.

Since 1991, Lyra's custom research and consulting, advisory services, award-winning journals, and innovative events have set the standard for analysis of imaging hardware, consumables, and digital photography markets.

Visit http://www.lyra.com to learn more about how Lyra can be your strategic business partner.

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