Waiting for Your Cat to Bark? Author Contributes to Wiley's Online Marketing Offering

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Bryan Eisenberg, co-author of Wall Street Journal, New York Times, USA Today, and BusinessWeek bestsellers Waiting For Your Cat to Bark? and Call to Action, has teamed up with John Quarto-vonTivadar, Chief Scientist at Future Now, to write the perfect book for everyone looking to improve their web site conversion rates.

Bryan Eisenberg, co-author of Wall Street Journal, New York Times, USA Today, and BusinessWeek bestsellers Waiting For Your Cat to Bark? and Call to Action, has teamed up with John Quarto-vonTivadar, Chief Scientist at Future Now, to write the perfect book for everyone looking to improve their web site conversion rates.

Always Be Testing: The Complete Guide to Google Website Optimizer (Sybex, an imprint of John Wiley & Sons; August 2008; $29.99; 336 pages) teaches users of all levels what to test, how to test, how to use Google Website Optimizer to do so--and ultimately, how to improve conversion rates.

In the book, Eisenberg and Quarto-vonTivadar discuss the important theory behind testing so that readers not only understand the clicks reports, but also the "why" of clicks and the data behind the reports. While primarily intended for hands-on implementers (marketers, webmasters, designers, media buyers, small business owners) who need to better understand, design, implement, interpret, and tune for conversions, the book also speaks to financial decision makers (directors and VPs of marketing) about better understanding the importance and impact of testing and optimization.

Always Be Testing is the latest addition to Wiley's online marketing library. As a publisher, Wiley offers a number of titles that help develop successful online marketing plans; leverage quick start solutions for blogs and websites; test and tune for maximum results; get buy in and support from key stakeholders, and so much more.

View a sampling of that library here.

Read more information on Always Be Testing and download sample chapters here.

If you would like review copies of any of these titles, please email or call Ashley Evens at 201.748.6702 or aevens @ wiley.com

Always Be Testing: The Complete Guide to Google Website Optimizer
Published by Sybex, an imprint of John Wiley & Sons
Publication date: August 18, 2008
$29.99; Paperback; 336 pages;
ISBN: 978-0-470-29063-7

About the Authors
Bryan Eisenberg (New York) is a leading expert in online marketing and marketing analytics. He co-authored #1 Wall StreetJournal, New York Times, USA Today, and BusinessWeek bestsellers Waiting For Your Cat to Bark? and Call to Action. He also publishes the award-winning blog and newsletter, GrokDotCom, authors ClickZ's "ROI Marketing" column and has been a featured speaker at such trade shows as Ad:tech, DMDAYS, Search Engine Strategies, Shop.org, Internet World, Net.Marketing, DMA Annual, eMetrics Summit, Electronic Retail Association, and others. Bryan is a Google Website Optimizer Authorized Consultant who co-founded Future Now, Inc., a marketing consulting company, and has worked to improve the marketing of such companies as GE, Volvo, Computer Associates, PriceWaterhouseCoopers, SAS, Dell, Hewlett-Packard, and CBS.

John Quarto-vonTivadar (New York) is Chief Scientist at Future Now. His diverse background includes working on the Hubble telescope, managing a $5 million hedge fund, and authoring books. He is a frequent speaker at internet marketing trade shows.

About Sybex®
Sybex has been a leading publisher for the global Information technology community for nearly 30 years. Known for its high quality publications that are translated into more than 20 languages, Sybex published about 100 new titles a year and has an impressive backlist of over 450 titles in the graphics, digital photography, operating systems, programming, and gaming categories. Sybex, enjoys a very strong presence in the areas of IT and Business certifications and has close relationships with a number of leading technology companies, including Alias, Microsoft, and Juniper. For more information, visit sybex.com. Sybex is an imprint of Wiley.

About Wiley
Founded in 1807, John Wiley & Sons, Inc. has been a valued source of information and understanding for 200 years, helping people around the world meet their needs and fulfill their aspirations. Since 1901, Wiley and its acquired companies have published the works of more than 350 Nobel laureates in all categories: Literature, Economics, Physiology or Medicine, Physics, Chemistry and Peace.

Our core businesses publish scientific, technical, medical and scholarly journals, encyclopedias, books, and online products and services; professional/trade books, subscription products, training materials, and online applications and websites; and educational materials for undergraduate and graduate students and lifelong learners. Wiley's global headquarters are located in Hoboken, New Jersey, with operations in the U.S., Europe, Asia, Canada, and Australia. The Company's Web site can be accessed at http://www.wiley.com. The Company is listed on the New York Stock Exchange under the symbols JWa and JWb.

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