BlogWorld Expo to Host Professional Certification Workshop for Journalist-Bloggers

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Teaches independent bloggers the inside tips and techniques of professional journalists.

Dr. Perlmutter's esteemed panel of instructors will teach the codes, rules, protocols, precepts, practices, styles and content preferences of the professional journalist.

Organizers of the BlogWorld & New Media Expo announced they will be offering a professional training certificate workshop designed to give bloggers an inside edge by covering important journalistic techniques including investigative reporting practices, fact sourcing, and styles of opinion writing. The workshop will be held alongside BlogWorld Expo's Executive & Entrepreneur Conference on September 19th at the Las Vegas Convention Center.

Bloggers attending the workshop will receive an official BlogWorld "blogger journalist" certification and Web icon for greater credibility and distinct brand differentiation.

"More than 120,000 new blogs are created every day. We created this workshop in partnership with Dr. David Perlmutter to help the independent blogger break into this saturated market and find success - whether that's building readership, getting attention from major bloggers and the mass media, becoming a profitable small business, or even influencing public opinion, the press agenda, and government policy," said BlogWorld Expo founder, Rick Calvert. "Dr. Perlmutter's esteemed panel of instructors will teach the codes, rules, protocols, precepts, practices, styles and content preferences of the professional journalist."

The workshop's host and organizer is David D. Perlmutter, Ph.D, a professor at the William Allen White School of Journalism & Mass Communications, University of Kansas. In addition to blogging, Dr. Perlmutter is the author or editor of seven books on political communication and persuasion, has written well over 15 essays for U.S. and International newspapers and magazines, and has been interviewed by most major news networks and newspapers, from the New York Times to CNN, ABC, and The Daily Show.

Other instructors include Stephen J. Berry, a Pulitzer Prize-winning reporter and associate professor of journalism at the University of Iowa and Jay Perkins, an associate professor at the Manship School of Mass Communication, Louisiana State University.

Workshop sessions cover key areas affecting "blogger journalism," including:

  • Journalism Content & Style: How to Write and Sound Like a Pro
  • Finding What's Out There: Searching, Sifting, and Selecting the Best Information
  • Blog Law 101: Press Legal Issues & Questions that Affect Bloggers
  • Getting Mainstream Attention: How to Reach Out to Journalists

For more information on taking part in the workshop, please click here.

About BlogWorld & New Media Expo:
BlogWorld & New Media Expo is the first and only industry-wide tradeshow, conference and media event dedicated to promoting the dynamic industry of blogging and new media. BlogWorld features dozens of seminars, panel discussions and keynotes from iconic personalities on the leading-edge of online technology and Internet-savvy business. Designed to give participants the strategies, tools and technologies they need to stake their claim in the blogosphere, BlogWorld takes place at the Las Vegas Convention Center, Sept. 20-21. More information on BlogWorld & New Media Expo can be found at

Press Contact:
Brian Solis
FutureWorks PR
408-720-8228 Ext. 101


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Jessica Watts

Brian Solis
FutureWorks PR
408-720-8228 Ext. 10
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