Indros Group Incorporates USPS® Intelligent Mail® Barcode Support Into Personalized URL Solution

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Indros Group, the makers of the Easy Personalized URLs (http://www.easypurl.com) cross-media platform, announced that it now offers the creation, tracking and reporting of United States Postal Service (USPS) ® Intelligent Mail® barcodes as a part of its industry-leading Personalized URL solution. This new integration will allow for reporting of mail-piece delivery along with web-response information. Direct marketers will now have a 360-degree view of information about their direct mail programs, beginning from the moment their direct mailing is dropped into the mail-stream, all the way through to user response.

The technical challenges in this integration were daunting, but the benefits and competitive advantage afforded to our customer base justified the investment.

Indros Group, the makers of the Easy Personalized URLs (http://www.easypurl.com) cross-media platform, announced that it now offers the creation, tracking and reporting of United States Postal Service (USPS) ® Intelligent Mail® barcodes as a part of its industry-leading solution.

"We are the world's first and only company to fully integrate the next generation of USPS® barcode technology with a Personalized URL platform," said Tej Kohli, co-founder of Indros Group. "The addition of Intelligent Mail® barcode support into the Easy Personalized URLs (http://www.easypurl.com) software solidifies our position as the most advanced direct mail tracking and reporting platform in the industry.

Ground-breaking features of this new service include an interactive map of the United States, providing a graphical view of mail pieces delivered by state and zip code, with clickable links allowing users to drill down to individual recipients.

"Even with all these exciting benefits, the most revolutionary marketing possibility with this program is the ability to trigger personalized email communications to direct mail recipients based on the confirmed delivery of each individual mail piece. Our testing has demonstrated that this can boost direct mail response rates by 30 percent or more," Mr. Kohli explained.

"To put it simply, Easy Personalized URLs will now be able to report mail-piece delivery along with web-response information," said Rio Longacre, Vice President of Operations at Indros Group. "Our customers will now have a 360-degree view of information about their direct mail program, beginning from the moment their direct mailing is dropped into the mail-stream, all the way through to user response."

"We felt that incorporating Intelligent Mail® barcodes into our cross-media platform plugged a gaping hole not addressed by any competing Personalized URL solution," said Mr. Kohli. "The technical challenges in this integration were daunting, but the benefits and competitive advantage afforded to our customer base justified the investment."

About Intelligent Mail® barcodes
The Intelligent Mail® barcode is the next generation of USPS® barcode technology used to sort and track First Class and Standard Bulk Mail. Intelligent Mail® barcode technology combines the capabilities of the POSTNET barcode and the Planet Code® barcode into one unique barcode.

Effective May 2009, the USPS® plans to replace the POSTNET™ and PLANET® barcodes, requiring every piece of mail be uniquely identified by an Intelligent Mail® barcode in order to receive a postal discount. For direct mailers, meeting this mandate is essential to qualifying for postal discounts.

About Indros Group
Indros Group is the maker of Easy Personalized URLs (http://www.easypurl.com), the leading cross-media marketing platform for the print industry. The platform is used by many of the nation's top printers, marketing agencies and marketing solutions providers to generate Personalized URLs, manage custom Landing Pages, blast Variable Emails, create Intelligent Mail® Barcodes, track cross-media responses, and more. For more information, please call 866-463-7671 or visit http://www.easypurl.com. Indros Group has offices in North America and India and was founded in 2001. Indros Group is a member of the DMA, PODi, DSCOOP and PIA/GATF.

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