We've identified nonprofits, business-to-business enterprises, e-commerce companies, independent consultants, churches, and even dentists and lawyers who have created resonators and built growing and profitable businesses. By being tuned in, they can listen intently, embrace buyer needs passionately, and work diligently to create the best possible customer experience.
Scottsdale, AZ (PRWEB) July 22, 2008
The Tuned In Process, developed by Pragmatic Marketing, details how to find overlooked marketplace problems that, if solved, bring in customers who willingly buy products and services without being coerced.
The authors of "Tuned In", the hot new book about uncovering the extraordinary opportunities that lead to business breakthroughs developed a six-step process that anybody can learn.
"What's fascinating about the tuned in approach is it works amazingly well for all kinds of organizations," says Craig Stull, CEO of Pragmatic Marketing and co-author of 'Tuned In'. "We've identified nonprofits, business-to-business enterprises, e-commerce companies, independent consultants, churches, and even dentists and lawyers who have created resonators and built growing and profitable businesses. By being tuned in, they can listen intently, embrace buyer needs passionately, and work diligently to create the best possible customer experience."
The six-step Tuned In Process is simple to learn. Based on extensive experience working with many organizations, the authors are certain that if you apply these six steps to your own business, you will have a much better chance at success.
Step 1 - Find Unresolved Problems to know which market and what product or service to focus on.
Step 2 - Understand Buyer Personas to understand who will buy your offering.
Step 3 - Quantify the Impact to know if you have a potential winner.
Step 4 - Create Breakthrough Experiences to build a competitive advantage.
Step 5 - Articulate Powerful Ideas to establish the memorable concepts that match up with the problems people have.
Step 6 - Establish Authentic Connections to tell your buyers that you've solved their problems so they buy from you.
The authors of "Tuned In" offer a model for success used by many companies to create breakthrough products and services. "Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs" by Craig Stull, Phil Myers, and David Meerman Scott is published by Wiley on June 27, 2008 and available wherever business books are sold. ISBN: 978-0470260364
Anyone can use "Tuned In" to replicate the model for success. It works for well-known companies like Ford, Apple, and GE and those not-so-famous like GoPro and Zipcar. It works for Realtors, doctors, ministers and even rock stars. Tuned In will teach you how to transform your everyday activities into those which create the kind of culture that builds market leaders.
Authors Craig Stull and Phil Myers lead the team at Pragmatic Marketing, the company behind Tuned In. David Meerman Scott is an online thought-leadership strategist who teaches the New Rules of Marketing seminar for Pragmatic Marketing.
About Pragmatic Marketing:
Twice recognized as one of America's fastest growing private companies by Inc. Magazine, Pragmatic Marketing provides training seminars, onsite workshops, consulting services, and an online community for technology product managers, marketers and executives. Over 45,000 people at more than 3,000 companies world-wide have been trained using the Pragmatic Marketing Framework, a practical, market-driven approach to creating and launching technology products. See http://www.pragmaticmarketing.com.
gjoyce @ pragmaticmarketing.com