EAT IT! Snacks & Sweets Trivia Game -- Serves Up Fun and Savings in Nationwide Target Stores

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EAT IT! Snacks & Sweets Trivia Game will be available in nationwide Target stores starting on Sunday, August 3rd. The 2008 release provides a special value for players with product coupons inside each game box from Cadbury Adams USA, Jelly Belly Candy Company, American Pop Corn Company (Jolly Time), Auntie Anne's, and Joseph's Lite Cookies.

We understand that consumers are facing a challenging economy, so we decided to deliver this extra coupon value. EAT IT! is an excellent combination of fun and savings!

After a very successful test in select Target stores, EAT IT! Snacks & Sweets Trivia Game, a hit family trivia board game for teens and adults about chocolate, candy, cookies, snacks, ice cream and desserts, will be sold in nationwide Target stores starting on Sunday, August 3rd.

Not only does EAT IT! Snacks & Sweets Trivia Game satisfy players' hunger for fun, but it also helps them to save money for some of their favorite foods. Each game box now includes approximately $6.50 in product coupons for Cadbury Adams USA Swedish Fish® and Sour Patch® candies, Jelly Belly® jelly beans, Jolly Time® Pop Corn, Auntie Anne's® pretzels, and Joseph's Lite Cookies®. Eric Ash, CEO, said, "We understand that consumers are facing a challenging economy, so we decided to deliver this extra coupon value. EAT IT! is an excellent combination of fun and savings!"

EAT IT! Snacks & Sweets Trivia Game is a hit board game about the snacks and sweets that everyone loves to eat. Players test their knowledge by answering a variety of fun trivia questions across five tasty categories: Chocolate, Candy, Cookies, Snack Attack, and Ice Cream & Desserts. The types of EAT IT! questions range from jingles and advertising campaigns, to ingredients, nostalgia, origins, pop culture, and much more. You can also find EAT IT! featured in an episode of the Food Network's "Unwrapped" show.

For more information, please visit http://www.EatItTrivia.com.

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Eric Ash
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