Lawrence Memorial Hospital Names Dobies Healthcare Group as Agency of Record

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Dobies Healthcare Group, a marketing and advertising agency specializing in the health care industry, was recently named agency of record for Lawrence Memorial Hospital, a 173-bed, not-for-profit hospital in Lawrence, Kan.

Dobies Healthcare Group, a marketing and advertising agency specializing in the health care industry, was recently named agency of record for Lawrence Memorial Hospital, a 173-bed, not-for-profit hospital in Lawrence, Kan. In this new relationship, Dobies Healthcare Group will provide strategic marketing counsel to the hospital and develop and implement marketing campaigns to increase awareness of Lawrence Memorial's services.

"Because of their in-depth health care knowledge and experience, we believe Dobies Healthcare Group is especially well suited to help us formulate and execute a strategic marketing plan for our growing hospital," Janice Early-Weas, director of community relations at Lawrence Memorial Hospital, said. "We are looking forward to our partnership together."

Carol Dobies, the president of Dobies Healthcare Group, said she was impressed by the hospital's array of services and extensive facility expansion currently underway.

"Lawrence Memorial Hospital is a quality regional hospital that offers health care services often only found in large cities," Dobies said. "Residents in the Douglas County area have a great resource right in their back yard, and we are privileged to help Lawrence Memorial spread the word about its outstanding services."

About Lawrence Memorial Hospital:
Lawrence Memorial Hospital (LMH) is a 173-bed, not-for-profit hospital, owned by the city of Lawrence, Kan. LMH receives no tax support, serves the community's health care needs regardless of an individual's ability to pay, and invests all excess revenues in services, equipment and facilities. Currently, LMH is embarking on a $40 million campus expansion. The project will include the expansion of the emergency department as well as maternity and surgical services. Additionally, the intensive care unit will be renovated, and the hospital will make all patient-care rooms private.

About Dobies Healthcare Group:
Dobies Healthcare Group is a marketing and communications advisory company serving clients in the health care industry. Since 1992, the Kansas City-based firm has specialized in building brands, developing creative campaigns to differentiate products and services, and executing integrated marketing campaigns for hospitals, alliances, providers and an array of business-to-business and business-to-consumer clients across the country. For more information, visit http://www.dobies.com.

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