Mojo Interactive Puts an End to Marketing and Advertising ROI Guessing Games

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The wildly imperfect science of determining marketing and advertising ROI has become a lot more accurate today with the introduction of Mojo Interactive's FlexPhone Plus. The new product takes the guess work out of determining which marketing and advertising efforts work and which don't by tracking all inbound calls and identifying the marketing source that generated each caller's interest.

The wildly imperfect science of determining marketing and advertising ROI has become a lot more accurate today with the introduction of Mojo Interactive's FlexPhone Plus.

The new product takes the guess work out of determining which marketing and advertising efforts work and which don't by tracking all inbound calls and identifying the marketing source that generated each caller's interest. Using a separate trackable phone number per marketing or advertising source, FlexPhone Plus also provides clients with useful sales intelligence such as caller demographics and location, time of day and day of week, and reverse call look up.

"Companies that operate in competitive environments know that they need to market in order to generate new business, but for far too long it has been nearly impossible to accurately measure the return on those investments," said Glen Lubbert, Mojo Interactive's president/CEO. "With FlexPhone Plus companies know exactly where each new customer comes from, allowing them to focus their limited marketing resources on successful marketing techniques, not waste money on things that don't bring results."

In addition to tracking marketing and advertising ROI, FlexPhone Plus' optional call recording function facilitates staff training and quality assurance monitoring. Each call is recorded and available for management to review and provide feedback to the appropriate staff members.

"A doctor who participated in our beta test discovered that the customer service tips she had taught her staff were not being used," added Lubbert. "Instead of that continuing unnoticed and uncorrected, it became a learning opportunity for that office."

As a leader in medical practice online marketing solutions and web-based applications, Mojo Interactive initially developed FlexPhone Plus to augment its comprehensive Flex Marketing Toolkit, but during the product design page realized that it is just as helpful to other businesses and professional practice offices.

"Any company that likes to make decisions based on data and not anecdotes or gut feelings will appreciate FlexPhone Plus," said Lubbert. "No matter what industry you are in, you always want to spend resources wisely, have a properly trained staff and see results."

To learn more about FlexPhone Plus and other Mojo Interactive innovations, visit http://www.MojoInteractive.com.

About Mojo Interactive
Mojo Interactive is an innovative Orlando, Fla.-based Web company offering a platform of specialized resources and advanced technologies. Among Mojo Interactive's flagship products is LocateADoc.com, the exclusive one-click doctor directory on the Internet. With as many as half-a-million unique web site visitors per month, LocateADoc.com has been named a Hitwise "Top 10 Website" since 2005, received the 2005 WebAward for Best Medical Site and is certified by the Health On the Net Foundation (HON). The company offers a suite of services including lead generation programs, website management and ecommerce tools, marketing customer relationship management system, and other cutting-edge marketing solutions designed specifically for the medical and legal industries.

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Justin Campfield
Deatrick PR
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