Scottsdale, AZ (PRWEB) August 4, 2008
Pragmatic Marketing's first book, "Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs" by Craig Stull, Phil Myers, and David Meerman Scott became a #1 best-seller on Amazon.com. The book, which has been featured on ABC News Now, FOX Business and NPR, has also struck a favorable chord with reviewers at Inc. Magazine, US News & World Report.
So what's all the buzz about? According to Publishers Weekly, "Tuned In is for anyone who wants to shake the sleep out of an organization and renew a focus on creating the kind of value that customers are willing to pay for."
"The book shows how to stop guessing what customers need and stop wasting time and money building, marketing, and selling solutions their market doesn't value," according to co-author Craig Stull, Founder & CEO of Pragmatic Marketing. "'Tuned In' describes a simple, six-step process for discovering insight into any market: finding unsolved problems, understanding buyer personas, quantifying impact, creating breakthrough experiences, articulating powerful ideas, and establishing sustainable connections. Any organization - companies large and small, nonprofits, government agencies, entrepreneurs and independent professionals, even churches, authors, and rock bands- can benefit from getting tuned in, because they'll start to create the products and services people want to buy."
"Tuned In" became a bestseller at 800ceoread.com and in the Nielsen BookScan retail sales report during its first month of publication. It was also recognized by Barnesandnoble.com as "Our-Picks-This-Week". Notable comments about the book can also be found in blogs from David Spark, Mike Moran, Louis Columbus and Susan Cartier Leibel.
"Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs" by Craig Stull, Phil Myers, and David Meerman Scott is published by Wiley and available wherever business books are sold. ISBN: 978-0470260364. For more information, visit http://www.GetTunedIn.com.
About Pragmatic Marketing:
Pragmatic Marketing provides training and consulting services that enable clients to create tuned in products, services and businesses that solve unresolved market problems. More than 45,000 individuals at over 3,000 companies have been trained in the disciplines we teach, many adopting the Pragmatic Marketing Framework as a standard methodology for product management and marketing. Our portfolio of services include public seminars, onsite workshops, consulting that spans training, coaching and complete project implementation, and an online community at http://www.pragmaticmarketing.com that serves over 40,000 monthly visitors with hundreds of articles, a job board, several blogs, book reviews, instructional webinars, and links to peer networking groups.