Denver, CO (PRWEB) August 2, 2008
Every sales rep has run into a situation where they could use a sales coach. Maybe it's the customer who always demands a steep discount and a lot of extra hand-holding. Or the longtime client who buys his new equipment without ever giving you the chance to bid for the business. Wouldn't it be great to have a sales coach for whenever you need advice on how to deal with a tricky situation?
Art Waskey knows the feeling. His "day job" is Vice President of Sales and Marketing for General Air Services and Supply. "Selling air does focus you on developing good communication skills," he admits. A 35-year sales veteran and sales manager, he writes about the sales process in his monthly column "The Art of Sales." The monthly columns have been compiled into 2 pocket-sized books called "The Art of Sales in One Month" and its sequel, "The Art of Sales in a Second Month." Waskey is also a popular keynote speaker on sales and management topics.
The books have 31 small chapters -- one for each day of the month. Each day focuses on a particular sales problem. The Art of Sales focuses on common sales problems such as
- How to deal with the "lowest bid" mentality
- How to cold call even if you hate cold calling
- How not to become the unpaid delivery boy
- How to avoid the sales "ambush"
In addition, the books contain tips on the subtle ways you and your client communicate. Day 9 of The Art of Sales in One Month focuses on body language and how actions can speak louder than words when you're in front of a client. Day 14 in The Art of Sales in a Second Month describes how to really apologize and win back the trust of an offended client. The books are small -- 7" x 3 1/2" -- in order to fit in a suit pocket or briefcase for quick reference. Longtime fans of the first book claim they keep the book handy because "practically every tricky sales situation they've ever run into is in this book."
The Art of Sales in One Month and The Art of Sales in a Second Month are available on the author's website, http://impactspeakingdynamics.com/ and on Amazon.com. Sample columns and podcasts are also available on the website.
Author: Art B. Waskey
The Art of Sales in One Month ISBN: 0-9776044-9-7
The Art of Sales in a Second Month ISBN: 978-0-9815594-9-0
Format: Soft cover, 6" x 4", 144 pages each
Retail price: $15.00 each
Publisher: Impact Speaking Dynamics, http://impactspeakingdynamics.com/
FOR MORE INFORMATION:
Impact Speaking Dynamics
Contact: Art B. Waskey
Lakewood, CO 80203
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