ResponseLogix Hires Former Anheuser-Busch and Visa USA Executive

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ResponseLogix, Inc. taps Robert Couch, former marketing executive at Anheuser-Busch, Visa USA, and Zilog, head marketing at this recently funded Sunnyvale, CA automotive start up.

ResponseLogix, a start-up focused on automotive digital marketing, has hired former Anheuser-Busch and Visa USA executive Bob Couch. He joins the executive team headed by Tom Mohr, ResponseLogix President and CEO. "Bob brings a wealth of marketing savvy to the team," says Mohr. "With senior leadership experience in both consumer marketing (Anheuser Busch and Visa) and technology (Zilog, Cap Epsilon), big companies and start-ups, he has an impressive combination of skills to drive customer acquisition efforts."

Prior to joining ResponseLogix, Couch was Executive Vice President of Cap Epsilon, Inc., an early stage software developer. Couch's recent marketing experience includes the role of Senior Vice President at semiconductor manufacturer Zilog, Inc., and Senior Vice President at credit card giant Visa USA. Before moving to the Bay area, Couch headed up international corporate marketing and communications for Anheuser-Busch, Inc.

ResponseLogix has seen significant momentum since it began operations in early 2007. Automotive dealers using the full ResponseLogix suite of solutions have seen increases in Internet sales of over 50% on average. When a consumer submits a request for information on a car, ResponseLogix delivers back a price quote from the dealer right away. It then continues communications throughout the buying cycle on the dealer's behalf and alerts the dealer when the consumer is ready to buy. This consumer-friendly communication approach has proven to grow dealer revenues, profits and customer satisfaction.

The company has veteran top executives in its management team including former Knight Ridder Digital president Tom Mohr, and former Dealix vice presidents Steve Pace (VP-Sales), Tim Weaver (VP Product and Business Development), and Jagdish Rajan (VP - Technology). "In the past year we have built a great team and coupled it with a strong and scalable technology platform," said ResponseLogix CEO Tom Mohr. Couch will assume the position of VP-Marketing.

About ResponseLogix
Founded in early 2007, ResponseLogix takes auto dealers' Internet sales departments to the next level of productivity and profitability. ResponseLogix solves the three biggest challenges in the Internet sales process: the speed and quality of initial response to leads; the impact and consistency of ongoing follow up; and, the effectiveness of the live communications in-between. ResponseLogix is the only solution in the marketplace that solves all three of these issues while delivering personalized messages to the customer that are timely, consistent, and relevant.

ResponseLogix incubated its business on the premises of a Top-25 Internet dealership in Sunnyvale, California. To learn more about ResponseLogix, visit


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