Frost and Sullivan Releases White Paper on Webcasting in the Virtual Workplace

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Report discusses webcasting and its role in the enterprise communications spectrum relative to Web conferencing and other communications technologies.

The webcasting industry has entered a 'perfect storm' driven by multiple factors, including the proliferation of broadband to most desktops, consumer adoption of streaming media, and the desire for many companies to reduce travel for cost and environmental reasons

Streamlogics, a leading global provider of webcasting services and software, today announced the release of a Frost & Sullivan white paper entitled, The Value of Webcasting in the Virtual Workplace, a comprehensive study on the role webcasting has to play in the changing scope of enterprise communications. Sponsored by Streamlogics, the white paper examines the challenges facing enterprise organizations as they seek to fulfill the growing need for reliable, high quality, one-to-many communications. Topics covered within the white paper include:

  •     The important differences that distinguish webcasting from web conferencing, and how to select the correct medium for various communications requirements.
  •     Leading applications for webcasting including corporate communications, investor relations, marketing, training and certification.
  •     The key benefits of webcasting for enterprise communications such as cost-effective marketing, scalability, reliability and seamless integration with internal communications as well as a reduced carbon footprint.
  •     Features to look for when selecting a vendor, including advanced branding, high-quality audio & video streaming with broadcast-level redundancy, a reliable, secure and scalable platform, robust reporting features, and exceptional customer service.
  •     A case study describing how a global smart phone manufacturer has leveraged webcasting to generate large volumes of highly qualified leads.

"The webcasting industry has entered a 'perfect storm' driven by multiple factors, including the proliferation of broadband to most desktops, consumer adoption of streaming media, and the desire for many companies to reduce travel for cost and environmental reasons" said Paul Waadevag, Global Program Director, Unified Communications, from Frost & Sullivan. "We believe the demand for webcasting will continue to grow as enterprise organizations learn more about its uses and benefits".

To download a copy of the white paper, visit http://events.streamlogics.net/website-tracking/tracking/index.asp?link=eventid=24540

About Frost & Sullivan
Frost & Sullivan, founded in 1961, has 31 global offices with more than 1700 industry consultants, market research analysts, technology analysts and economists. Their mission is to research and analyze new market opportunities for corporate growth. Frost & Sullivan is the world leader in growth consulting and the integrated areas of technology research, market research, economic research, corporate best practices, training, customer research, competitive intelligence and corporate strategy. More information about Frost & Sullivan can be found at http://www.frost.com

About Streamlogics
Streamlogics is a leading global provider of webcasting software and services to more than 500 enterprises across several verticals including financial services, healthcare and life sciences. Streamlogics' webcasting solutions are utilized for training and certification, marketing and lead generation, and corporate communications. Founded in 1999, Streamlogics is based in Toronto, with regional offices throughout North America. For more information please visit http://www.streamlogics.com

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