Slumping Automotive Sales Are Good For Business

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AskPatty.com gives auto dealers an edge in attracting auto sales largest demographic.

Despite a sluggish economy and sliding auto sales, the leading automotive advice site for women, AskPatty.com, is seeing an increase in interest from new and used car auto dealers looking to become more female friendly.

"Women purchase the majority of new vehicle sales in the United States," says AskPatty.com President and CEO Jody DeVere. "Despite the economic slowdown, our new customer sign-ups are at an all-time high. Dealerships recognize the woman car buyer's propensity to find online advice before making a major purchase. AskPatty.com can legitimize a dealership in the eyes of interested female customers."

With women car shoppers spending $300 billion annually on purchasing new and used cars, trucks, car maintenance, repairs and service - auto dealers have begun to recognize that the female audience desires to be sold to differently.

AskPatty.com is a safe place for women to get advice on car purchases, maintenance and other automotive related topics. Women can shop for vehicles at their network of certified female friendly dealerships across the US and Canada - bringing a new level of comfort to the car buying process."

Auto dealerships interested in marketing to AskPatty's audience must become a certified female friendly AskPatty.com dealer - completing an online interactive training course designed and implemented by AskPatty.com, to help dealership employees communicate more effectively with women car buyers.

"Linnehan's has long recognized that women have long felt alienated by the automotive industry," said Ryan Linnehan, President and Marketing Director for Linnehan's, a Maine car dealership. "A good part of our success over the past 58 years has been from treating our female customers with the honor and respect they deserve. Partnering with AskPatty.com was a logical step. We want to provide women with the best automobile buying and owning experience in the state of Maine."

Visit Linnehan's here: http://www.linnehans.com/hersite/

By becoming a certified dealer with AskPatty.com, auto dealers have an advantage over the competition in attracting women car buyers to their showrooms. The certification process teaches dealers and sales representatives how to create a safe and comfortable sales environment where women feel welcome - resulting in a more pleasant dealership experience.

AskPatty.com receives the majority of their new business through the AskPatty.com Website. The recent influx in business can be attributed to the implementation of several online traffic conversion tools, designed by Sapha. AskPatty has been able to effectively convert web and email interest into AskPatty's services - resulting in more conversions than any other previous marketing efforts.

"We are currently converting 25 percent of our online Web traffic through the use of Sapha's conversion tool," DeVere said. "With interest at an all time high, we are making sure to convert that interest into real sales."

"AskPatty.com has a unique service that auto dealers can benefit from - especially during a slow sales period," said Benoy Tamang, founder of Sapha, the company that created a three-minute HookTour explaining AskPatty's certification program and dealer benefits. "By condensing their message into a direct response online conversion system, dealers are able to see the benefits available to their dealerships."

AskPatty.com's HookTour can be viewed at http://hooktours.com/8003256/

About AskPatty.com
Ask Patty provides women car buyers with a wide range of automotive information, plus the opportunity to submit questions about car buying, selling, repair and maintenance to a panel of over 50 of the Top Female Automotive Experts. The Advisory Panel, which is headed up by Deborah Renshaw - professional NASCAR driver - is comprised of women who hold various leadership positions in the automotive industry. Web site visitors can also share and discuss their car buying experiences with other female consumers. Women can submit comments, add car reviews and ask questions directly to AskPatty at http://www.askpatty.com.

About Sapha
Sapha is the premier online conversion company. Their solutions instantly improve traffic conversion for Web sites, email campaigns, and landing pages. Sapha delivers proven products that combine rich media, proprietary analytics, and direct response know-how into easy, cost-effective conversion solutions that turn Websites and marketing campaigns into conversion machines. For more information about Sapha's sales conversion tools, visit http://www.sapha.com.

About Linnehans
For over 50 years, Linnehan is the largest used car dealer in the state of Maine. Linnehan focuses strictly on selling quality, dependable vehicles, sold at a reasonable cost. Linnehan has five convenient locations in Ellsworth, Bangor, Brewer, Auburn and Portland. In addition, our finance company, Credit Now is the largest privately owned used vehicle lender in MAINE. For more information, visit http://www.linnehans.com/hersite/.

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Jody DeVere

Benoy Tamang
Sapha
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