Jennifer Laycock to Teach Viral Marketing and Link Baiting Workshop

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Viral marketing expert shows practical and responsible ways to harness the power of social marketing.

Market Motive announced today that Jennifer Laycock will be teaching the next Search Engine Strategies - Market Motive online workshop, "Viral Marketing & Link Baiting" on August 6, 2008 at 9 am Pacific, 12 Noon Eastern.

The two-hour interactive workshop is for marketers and business owners that want to learn practical and responsible methods to harness the power of viral marketing to build buzz about their business online. It also covers the topic of link baiting and explains how unique and creative content development can help launch both viral and link baiting campaigns.

The class costs $395 per person and will be held online with live screen share and open audio conference. Attendees may register online at

Jennifer is Editor-in-Chief of Search Engine Guide and has helped create online marketing strategies for companies like Verizon, American Greetings and Option-Line. She is also the author of the popular e-books "The Small Business Guide to Search Engine Marketing" and "Zero Dollars, a Little Talent and Thirty Days."

"So many people hear stories about viral campaigns and social media but have no idea how to get it done -- legitimately and reasonably," said Market Motive CEO Michael Stebbins, "This type of actionable instruction is a breath of fresh air for anyone responsible for driving quality traffic to a web site."

Future workshops will be taught by Jessica Bowman of and Tim Ash of Site Tuners. Prior workshops have been very popular, taught by industry leaders Matt Bailey of Site Logic Marketing, George Michie of Rimm-Kaufman Group, Todd Malicoat ( and Avinash Kaushik and John Marshall of Market Motive.

About Market Motive:
Market Motive provides search marketing training, conference calls and direct Q&A with the top internet marketing consultants for just $299 per month:

  •      Bryan Eisenberg on Conversion Optimization
  •      Greg Jarboe & Jamie O'Donnell on Online Publicity & Universal Search
  •      Dr. Alan Rimm-Kaufman on Paid Search / PPC
  •      Matt Bailey on Social Media & Site Architecture
  •      Avinash Kaushik & John Marshall on Web Analytics
  •      Todd Malicoat on Search Engine Optimization

Perfect for marketing teams, consultants and web site owners, members get cutting-edge training and authoritative answers from the recognized authorities for online marketing. The company also provides consulting services to select clients. Market Motive was founded in 2007 and is based in Scotts Valley, California. For more information, visit or call (831) 706-2369.


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Michael Stebbins