Italian Sporting Goods Company Taps Massachusetts-based David A Greenwood & Associates Public Relations

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Firm Will Spearhead US Media Relations Efforts for First-ever Adjustable Children's Ski Boot.

We not only believe there will be great interest in this product because of its uniqueness, but we're confident our public relations efforts will drive more and more parents to purchase this one of a kind product.

Italian Sporting Goods Company Roces, http://www.roces.com well known for their inline skating products and superior quality ice skates has just retained David A Greenwood & Associates a small media relations firm based just outside of Boston to handle all of the company's public relations duties for a new innovative children's ski boot product entering the United States this coming fall.

The product is the IDEA 6 in 1 Growing Ski Boot, the first-ever adjustable children's ski boot. http://www.roces-snow.com/ IDEA is the first ever growing ski boot thanks to its innovative adjustment systems both length and in height, and to a bellowing system that allows the liner to expand. Through the patent pending "6 in 1" technology, it is possible to adjust the size of the ski boot, both length and height wise, according to the natural growth of the child's foot, leg and ankle.

The public relations firm based in Hudson Massachusetts will work to bring an overall awareness about the new, ground-breaking product and will target key areas of the United States where skiing is most popular.

"We strongly believe we have a great product in our hands and we were looking for an agency able to guarantee the right media support in the United States," Stated Alberto Cellotto, marketing and communications manager for Roces. "David Greenwood convinced us because of his enthusiasm about the product concept, the skills of his Associates and the accuracy of his analysis."

"We are looking forward to working on this exciting project and we are honored Roces chose us to head up this initiative in the US," stated David Greenwood. "We not only believe there will be great interest in this product because of its uniqueness, but we're confident our public relations efforts will drive more and more parents to purchase this one of a kind product."

About Roces:

Roces http://www.roces.com is a historical company and brand name located in the area of Montebelluna (Italy) and was founded in the year 1952. Its ice and inline skates are known worldwide. Roces was the first designer and manufacturer of the inline skates, starting in 1982. http://www.roces-snow.com/

About David A. Greenwood & Associates:
David A. Greenwood & Associates is a full-service public relations firm based in Hudson Massachusetts. The firm was founded by David Greenwood in 2005. The team at the firm brings extensive experience in many high-profile projects, local, national and international. The firm has served clients in commercial real estate, residential real estate, sports, finance, law, home improvement and food service.

The firm can be reached at 978-568-1374 or http://www.davidagreenwood.com/

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