la comunidad (the community) Appoints Media Pioneer Antoinette Zel as President

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Former NBC/Universal Telemundo Network exec joins leadership team at independent global creative advertising agency

la comunidad, one of the most awarded advertising agencies in the world, has appointed Antoinette Zel as agency president in the Miami office. A media pioneer, Zel, 43, most recently held the position of Senior Executive Vice President, Network Strategy for the NBC Universal/Telemundo Network. Prior to NBCU/Telemundo, Zel, a longtime MTV Networks executive, served as President of MTV Networks Latin America.

Zel's appointment will enrich the leadership slate of la comunidad, the independent global creative leader, and position the agency for expansion in the US, targeting both the US Hispanic and general market consumer. Zel will be responsible for long-term strategic vision, business development and management of the US office, in tandem with la comunidad's Buenos Aires office.

"I've known Antoinette for a long time and she's always been an innovator. She knows the challenges faced by advertisers, and the current state of traditional media given her Viacom and NBCU experience. She knows the vehicles to use to get consumers to care - whether through branded extensions or original digital applications, and that's very exciting for us," said Jose Molla, la comunidad founder and Creative Director. "Plus, she has a great reputation as both an inspiring and effective leader; she'll help us take la comunidad to the next level."

With a track record growing businesses that thrive on creativity, Zel brings a broad perspective on marrying strong creative to the needs of consumers and marketers that result in tangible performance. She is especially known for her expertise in targeting the hard to reach 12-34 multi-cultural youth segment. In 2006, Zel and NBCU/Telemundo garnered its first Peabody Award for Excellence in Journalism for a news special, "For My Country? Latinos in the Military."

A 13-year veteran of MTV Networks, as President of MTV Networks Latin America, Zel led all creative, commercial and strategic operations for MTV, Nickelodeon and VH1 in 22 countries in Latin America.

Trained as an entertainment attorney, Zel is a frequent keynote speaker who has been widely recognized by the media industry including Hollywood Reporter's "Top 25 Hispanic Women in Entertainment (2007)"; and Ad Age "Top 25 Women to Watch," (2006), and Billboard's Top 20 Power Players in Music (2005).

About la comunidad

Founded in 2001 by brothers Jose and Joaquin Molla, la comunidad (the community) is a global independent agency known for excellence in multi-platform advertising and for authentic communications on multinational brands. La comunidad has three offices one in Miami Beach and two in Buenos Aires. La comunidad was named the 2006 Agency of the Year by Adweek's Marketing y Medios; the agency has won numerous international advertising awards, including two Gold TV Lions and one Bronze Lion in the 2007 and 2008 editions of Cannes.

After just two years, la comunidad was ranked as the 13th most awarded agency in the world, according to The Gunn Report. La comunidad clients include Best Buy, Remy Martin, Johnson & Johnson, Citibank, Virgin Mobile, MTV/VH1, Volkswagen (Latin America), Disney Channel, Coca Cola Company and Rolling Stone Magazine, among others. For more information visit http://www.lacomu.com.

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