Alterian CEO David Eldridge Recognized in BtoB's 'Who's Who', and Alterian Honored in 'Chicago's 101 Best and Brightest Companies to Work for'

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BtoB Magazine and National Association for Business Resource Shine Spotlight on Alterian in Annual Awards Programs

We are thrilled to receive this honor from the NABR

Alterian (LSE: ALN), a leading international integrated marketing platform provider, is proud to announce its latest honors. Alterian CEO David Eldridge was recognized in BtoB's annual listing of 'Who's Who' in marketing, an industry honor that highlights top executives across nine categories in the industry. Additionally, for the fourth year running, the National Association for Business Resources (NABR) included Alterian in its annual listing of 'Chicago's 101 Best and Brightest Companies to work for.'

David Eldridge was honored in the services category of the annual BtoB listing of 'Who's Who' in the marketing industry. Included in the July issue of the publication, the special report features key thought leaders across a broad spectrum of the marketing world.

"We are excited that BtoB has chosen to recognize David Eldridge's contributions to the marketing world," said Jason McNamara, CMO at Alterian. "David has worked for over 20 years in the software industry, and has led arguably the most successful US market penetration by any British software company in recent history, taking the company to a new level of service and innovation. David is more passionate about how technology can change the face of marketing than he ever has been. He motivates our team with his vision and commitment to excellence and keeps raising the bar for our industry to deliver better solutions for marketers and their audiences."

The NABR announced its annual listing of the '101 Best and Brightest' on June 11 and will honor the companies on August 4 at the annual Chicago's 101 Best and Brightest Companies to Work For symposium and awards luncheon at the Chicago Marriott Oak Brook. To select the final list of Chicago's best and brightest, an independent research firm evaluated each company's entry in ten categories, including community initiatives, diversity and multiculturalism, employee education and development, community initiatives and work-life balance. The 2008 winning companies demonstrated exceptional commitment to innovative human resource initiatives that positively benefit their employees.

"We are thrilled to receive this honor from the NABR," said Alterian CEO David Eldridge. "Alterian has always been dedicated to our employees, and to be included in the '101 Best and Brightest' offers validation that, for four years in a row, we are continuing to get it right."

About Alterian
Alterian (LSE: ALN) empowers marketers with an integrated marketing software platform combining database, online and operational marketing applications on a shared data infrastructure. The Alterian Marketing Services Platform makes it practical and cost effective for marketers to use actionable insight to execute an integrated marketing strategy across online and offline channels.

It is the unique integration of analytics, content and execution through Alterian's industry leading tools, such as the Dynamic Messenger email platform, and the award winning Morello and Immediacy Web Content Management solutions, which enables marketers to drive a seamless, multi-channel customer experience.

Alterian's analytically-led software is delivered to approximately 1,000 marketing departments, across 26 countries, and an international network of more than 100 business partners, including marketing services providers, agencies and systems integrators. Its partners, such as Accenture, Acxiom, Allant Group, Cap Gemini, Carlson Marketing, Experian, Epsilon, InfoUSA, LogicaCMG, Merkle, Ogilvy One and Euro RSCG Worldwide, deliver Alterian software alongside their own domain and services expertise to help market leaders such as Princess Cruises, General Motors, Zurich, Astra Zeneca, HSBC, Limited Too, AEGON, Avis, Worldwide Wrestling Entertainment, Dell, Amnesty International and Vodafone integrate marketing processes and drive competitive advantage. For more information about Alterian, products within the Alterian Marketing Services Platform or our Partner Network, please visit http://www.alterian.com.

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Adrienne McGarr

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