New Conference Reveals How PR Can Work with Top Bloggers to Get a Fair Shake and More Positive Coverage

Oakland, CA (PRWEB) August 2, 2008

PR and marketing professionals who want to learn how to develop positive, constructive relationships with leading bloggers, including the often nontraditional and quirky "rules" that apply in the blogosphere as well as how to manage blogger-initiated crises, will want to attend a new audio conference from Bulldog Reporter's PR University: "Blog Relations Update for PR: Top Online Oakland, CA (PRWEB) August 2, 2008--Influencers Show How to Break into Blogs." Attendees will come away with proven techniques of today's best blog-pitching practices and turn into PR experts that actively drive results and messaging for their companies or clients online.

This exclusive, dial in PR University audio conference takes place on Thursday, August 14th, at 1PM EDT (noon, CDT, 11AM MDT; 10AM PDT). Its' panel includes some of the most savvy and influential bloggers in the country:

• David Kiley, Senior Business Correspondent, BusinessWeek (circ. 933,566); Editor, "Brand New Day," BusinessWeek.com; Editor, "AutoBeat," BusinessWeek.com
• John Biggs, Editor In Chief, "CrunchGear;" Author, "Black Hat: Misfits, Criminals and Scammers in the Internet Age;" Publisher, "BigWideLogic"
• Nancy Hanks, Publisher, "The Hankster;" Contributer, "Indie Castle"
• Dean Takahashi, Lead Writer, Digital Media, "VentureBeat"

This 90-minute interactive call will give public relations professionals actionable insights, tips and skills on how to build long-term relationships with the online influencers that consumers turn to for news and opinions. It will also address how to best track what's being said about PR pros' companies online--and the new rules for reaching and influencing blogs read by stakeholders. Here are some of the practical and immediately applicable techniques attendees will cover in this audio conference:

• Targeting Essentials: How each of our panelists view their editorial missions, the stories they blog about and how to make sure your ideas match their pitch preferences
• Research Secrets: Best ways to find, monitor and analyze online influencers in your market . . . and what to do with them once they're on your radar
• To Twitter or Not to Twitter: Top micro-blogging tools and how online influencers are using them--plus how PR can (and can't) join the conversation
• Crucial differences between online media and traditional media--and how to ensure your responses to comments match the medium
• New rules for crafting irresistible blog pitches--the story elements and exclusive pegs that resonate with bloggers and how to use them to generate wide coverage
• Multimedia to Pitch Now: Online video, multimedia, podcasts--the new media assets bloggers say sweeten the pitch and boost chances of getting posted

Attendance at Bulldog Reporter's PR University audio conference costs $299 per telephone site. Participants in the 90-minute call will be able to pose specific questions for the panelists at several junctures during the discussion. Attendees of PRU University conferences receive one credit toward PRSA accreditation maintenance. Registration also includes an up-to-the-minute conference manual and a full transcript. For more information on taking part in the event, go to our conference home page or phone toll free: 1-800-959-1059.

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