Vinfolio Announces Partnership with CellarCentral

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Foremost fine wine and collector services company partners with leading cellar monitoring service to offer enhanced services to wine collectors

By partnering with Vinfolio, we can now provide CellarSensor™ customers with the tools to value their collections, track wines by drink date and professional scores and share their passion for wine with a large wine loving community.

Vinfolio, the foremost fine wine and collector services company, and CellarCentral.com™, developers of the CellarSensor™ cellar monitoring service, announced a partnership today to integrate CellarSensor™ with Vinfolio's free web-based cellar management application, VinCellar.

Vinfolio's recent launch of the all new VinCellar makes it even easier and more convenient for users to manage their wine collections by providing comprehensive cellar tracking data and tools, automatic cellar valuation based on retail or auction pricing, content integration with major wine reviewers and a robust online community. Integrating CellarCentral's CellarSensor™ product with VinCellar now brings an added benefit to users who want to monitor temperature and humidity fluctuations in their cellars from the convenience of their VinCellar homepage.

CellarSensor™, the leading cellar monitoring product, enables wine collectors to monitor their wine cellar conditions (air temperature, bottle temperature, and relative humidity) remotely using sensors that communicate via the Internet every 15 minutes 24/7 and to receive email and/or phone alerts as soon as fluctuations occur. The service helps ensure that valuable wine stays safe from temperature and humidity fluctuations that can spoil wine. Now, CellarSensor™ customers who use VinCellar to manage their collection will also be able to monitor key condition metrics (for 1 or more cellars) from their VinCellar homepage. CellarSensor™ prices start at $299 for a Standard Starter Kit, which is a 45% reduction from previous offerings. Prepaid service for one year is $199, with multiple year service terms available.

"Our goal with VinCellar is to give wine lovers, enthusiasts and collectors the best application to manage their collection," says Steve Bachmann, Founder and CEO, of Vinfolio. "Monitoring cellar conditions remotely is critical to anyone with a valuable collection and by integrating that capability into VinCellar, it becomes an even more powerful tool for our users."

"VinCellar is simply the most robust and user friendly cellar management application on the market," says Chris Womack, Founder and CEO of CellarCentral.com™. "By partnering with Vinfolio, we can now provide CellarSensor™ customers with the tools to value their collections, track wines by drink date and professional scores and share their passion for wine with a large wine loving community."

Vinfolio is an authorized reseller of CellarSensor™ and associated service plans. Vinfolio is offering free installation to all of its Personal Cellar Manager clients and has arranged for a Loss Prevention Discount from AIG insurance for those policyholders who utilize CellarSensor™. Anyone can take advantage of VinCellar's robust web-based cellar management tools by registering for a free account at http://www.vincellar.com .

About Vinfolio, Inc. and VinCellar
Vinfolio is the foremost fine wine and collector services company serving wine lovers, enthusiasts and collectors worldwide. With an extensive selection of over 3,000 wines and a full complement of services and resources to find, buy, sell, manage and enjoy fine wine, Vinfolio delivers on its commitment to "fine wine, finer service." Founded in 2003 and headquartered in San Francisco, the company will open its Hong Kong operation in Fall 2008 to service the Asian wine market.

VinCellar is a free, comprehensive web-based cellar management application that makes it easy for wine enthusiasts and collectors to manage their wine collection. Available online anytime and from anywhere, VinCellar provides comprehensive cellar tracking data and tools, automatic valuation, content from major reviewers, and a robust community.

For more information, visit http://www.vinfolio.com or http://www.vincellar.com .

About CellarCentral.com™ and CellarSensor™
After renovating his home and adding a wine cellar in 2003, wine-lover Chris Womack realized that the existing cellar-monitoring devices on the market were often inaccurate and inaccessible unless the user was physically in the cellar. To fill this potentially dangerous gap, Womack used his extensive experience in thermodynamic research and mechanical engineering to create CellarSensor™, a hardware solution developed in partnership with the reputable T AND D Corporation that monitors air temperature, liquid temperature and humidity, and CellarCentral.com™, a dedicated Web service that allows users to access their CellarSensor™ data from any Internet-accessible computer. For more information visit http://www.cellarcentral.com .

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Rachel Blatt
Vinfolio
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