Foundem and Motor Cycle News Launch Groundbreaking Biking Search and Comparison Service

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The MCN Shop is the first of several unique search services planned to emerge from Foundem's strategic partnership with Bauer Media.

Foundem, a leading provider of vertical search and content monetisation technology, today announced the launch of the MCN Shop, a unique search and price comparison resource for the UK's biking community.

Developed in close collaboration with Bauer Media, the largest privately owned publisher in Europe, the MCN Shop is the only service of its kind anywhere in the world. It is the product of Foundem's unparalleled technical capabilities married with MCN's authoritative domain expertise. Motor Cycle News is the world's leading source of biking news, and has over half a million unique users*.

"Vertical search and price comparison services are notoriously difficult to implement, and complex niche verticals such as motorcycle parts are particularly challenging," said Shivaun Raff, CEO and co-founder of Foundem. "Our patented vertical search technology can search and make sense of any data in any domain and in any format, so it can open up niche domains that lie beyond the reach of conventional vertical search methods."

"With the launch of the MCN Shop, bikers no longer have to explore dozens of sites to find the right product and the best deal," said Shivaun Raff. "The MCN Shop returns comprehensive and objective results through one fast, easy-to-use search interface, saving consumers time, effort, and money."

"This is the first of several unique search services we are building with Bauer Media. We are really excited by the opportunities offered by the many Bauer specialist brands," she added. "Watch this space."

Notes to Editors

* has 665,912 unique users (source Web Trends, March 08)
Motor Cycle News has an average circulation of 128,801 (ABC jan-dec 07)

For more information/images contact:-
Shivaun Raff
CEO, Foundem
Tel 01344 777 442
Email Shivaun.Raff @

Foundem's unique WebSentientâ„¢ platform is the world's only multi-purpose vertical search technology. With it, Foundem provides market-leading vertical search services across a wide range of domains spanning price comparison, travel, property, and jobs. Foundem delivers comprehensive vertical search solutions to its partners. Ease of integration and our ability to target niche domains that lie beyond the reach of conventional vertical search engines makes Foundem the ideal choice for monetising and enhancing content, traffic, and brand authority. For more information on Foundem and its many advantages, visit

Bauer Media's portfolio of powerful media brands touch over nineteen million UK adults every week, connecting audiences with excellent content, whenever, wherever, and however they want. In print, on radio, tv, or online, Bauer Media spans over eighty influential brand names, covering a diverse range of interests, including heat, GRAZIA, Closer, Motor Cycle News, FHM, Parker's, MATCH!, Magic 105.4, Kiss 100, Kerrang!, Q Radio and the Big City Network (our group of 20 locally connected radio stations). No other media group in the UK can provide access to millions of personal audience relationships, or offer the breadth and depth of our award-winning cross-platform brands. Our unique insight into the markets and consumers we serve allows us to work closely with our clients to develop innovative solutions that truly create a difference.


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