Ballantyne Village Converts Former Lack-Luster Digital Signage System to Scala InfoChannel

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Ballantyne Village & Theatre Leads the Way for High-End Shopping Centers in Charlotte, NC.

with Scala all of the bells and whistles are innate to the software and you are not relying on anyone else to create dynamic solutions for continuous and hidden costs.

Scala®, the leading provider of end-to-end solutions for the digital signage market, today announced Ballantyne Village and Theatre has converted their lack-luster digital signage network to Scala InfoChannel®.

Ballantyne Village & Theatre is Charlotte's premier venue for one of the most technologically advanced, multi-purpose real estate developments in the United States; the ten acre site houses an impressive list of Charlotte's most high-end Shops and Restaurants. Currently, Ballantyne Village & Theatre is located in Charlotte's fastest growing multi-million dollar real estate area and is expanding quickly to encompass business centers and corporate offices and will include more than 400 luxury condominiums, restaurants, retail shops, and a hotel at its completion.

Originally, Ballantyne Village & Theatre utilized a Nexus Media solution that fell short of high expectations and ultimately left the property management looking for a better solution. Their management team consulted with DaVinci Bridge, a Scala Certified Partner, to find a solution that met the following requirements: scalable software solution, impressive dynamic content, split screen and multi-region technology, HD video compatibilities, and remote access for deployment and management. However, the main objective was to provide an effective solution that was impressive to both Ballantyne Village & Theatre and their customers.

Initially, DaVinci Bridge assisted in the deployment of the Scala InfoChannel® solution and installed a complete digital signage network -- the Ballantyne Village network was born! The network was composed of five player channels that controlled multiple screens within the Ballantyne Theatre. DaVinci Bridge was on-site for the complete end-to-end deployment, covering network design and setup as well as a software and content configuration.

The locations for the screens were chosen to maximize the customer experience. In the cinema, screens are positioned around the doors and throughout the lobby area displaying movie trailers, menuboards and brand advertising. Other interactive "Touch Me for Info" screens are positioned around the property to assist customers with wayfinding and shopping information.

Following a successful deployment of the Ballantyne Village network, Ballantyne Village & Theatre sought to further expand their conversion project to all passive and interactive screens throughout their property. Overall, their network was expanded to 12 player channels that now control all 28 screens on site.

Ballantyne Village & Theatre as well as their management company, RBB Investments, is more than pleased with the outcome. After using the Ballantyne Village network for a few months, facility management rated the solution a 10 on a 1-to-10 scale, the highest possible rating. Furthermore, the management team awarded DaVinci Bridge a 15 on the same scale, for far exceeding expectations and thus, overextending the known scale on a basis of excellence.

Ballantyne Village Theatre General Manager, Leon Putman, states that they are "Far and away more satisfied with Scala and DaVinci Bridge. The service is superior, the product is more user-friendly and the price is more amenable to our budget."

Mr. Putman goes on to further state that "with Scala all of the bells and whistles are innate to the software and you are not relying on anyone else to create dynamic solutions for continuous and hidden costs."

About DaVinci Bridge LLC:
DaVinci Bridge is an industry expert in providing dynamic digital signage solutions, creative content and advanced technical solutions for marketing and advertising in today's fast-paced environments. It is the DaVinci mission to provide our clients with the strategic planning, creative direction and effective implementation required to achieve their professional goals. More than just an advertising agency DaVinci Bridge delivers the right mix of creative direction, technical expertise and business experience to successfully position your company's products and services. Here at DaVinci Bridge, we listen to our clients needs and provide innovative solutions for their marketing objectives. More information is available at http://www.davincibridge.com.

About Scala:
Scala is the leading global provider of dynamic solutions for the connected signage industry including digital signage software and advertising management software for both digital and traditional signage networks. The company's connected signage solutions are used for dynamic signage networks in retail, education, entertainment, government and other industries for diverse applications such as retail advertising networks (retail TV), corporate communications (employee TV), digital menu boards, digital posters, community access channels (cable TV), hotel lobby signage and information channels, gas pump "toppers", billboards, outdoor advertising, interactive touch-screens and kiosks, etc. Scala pioneered the connected signage industry and today remains the world's leading provider of solutions for creating digital signage networks, driving more screens than all competitors combined. The Company provides enterprise class advertising management solutions for both digital and traditional signage networks to the world's largest outdoor advertising companies including CBS Outdoor, Clear Channel Outdoor, Magic Media, Reagan, Adams Outdoor Advertising, and many more. The Company's cutting-edge digital signage platform powers thousands of digital signs around the world including the digital signage networks of Rabobank, IKEA, Burger King, T-Mobile, Virgin MegaStore, EuroDisney, McDonalds, Warner Brothers, Ericsson, The Life Channel, Rikstoto, FuelCast, Repsol, Shell, NorgesGruppen and many more. Scala is today headquartered near Philadelphia, PA and has wholly-owned subsidiaries in Canada, The Netherlands, France, Norway, and Japan with a direct presence in a number of other locations and countries. More information is available at http://www.scala.com.

©2008 Scala, Inc. 350 Eagleview Blvd. Exton, PA 19341. Scala, InfoChannel, and the Exclamation Point Logo are registered trademarks of Scala, Inc. All other trademarks are the property of their respective organizations.

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