eiVia is moving analytics into the Internet cloud, offering the next generation of business intelligence.
Denver, CO (PRWEB) August 12, 2008
Richard Tanler, CEO of eiVia, recently participated in an exclusive interview with Mary Jo Nott and the Business Intelligence Network (http://www.BeyeNETWORK.com). In this interview, Tanler shares eiVia's view of the future, moving analytics from desktop spreadsheets to the Internet and linking cause-and-effect information with predictive analysis.
"Today users interpret reports based on their knowledge (often incomplete) and memory (sometimes poor) of performance-influencing marketing events," says Richard Tanler, CEO of eiVia. "eiVia has developed an extension of the data warehouse architecture which we refer to as Marketing Event Intelligence. It is a means of linking cause and effect data elements and delivers event-centric reporting, analysis and planning applications that improve the return on marketing."
"The growth of data volumes is expanding data collection, and one can no longer do analysis on such large data streams from a desktop spreadsheet," says Mary Jo Nott, Executive Editor of the Business Intelligence Network. "eiVia is moving analytics into the Internet cloud, offering the next generation of business intelligence."
To listen to the interview, please click here.
The Business Intelligence Network Solution Spotlights are intuitive dialogues with innovative solution providers, and these spotlights provide a cutting-edge introduction to the new products and services of interest to the business intelligence community. The Network publishes six newsletters serving more than 115,000 readers across a wide variety of industries, making it the largest newsletter-based information source for business intelligence, performance management, data warehousing, data integration and data quality.
About eiVia, Inc.
eiVia develops and markets business intelligence analytic applications focused on delivering solutions to answer a business manager's most difficult questions: why, what if and what's best. eiVia's analytic solutions provide customers with actionable business intelligence, the applications that support day to day operational decisions.
About Business Intelligence Network™
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