MPi has the power to make a significant difference for dealers in today's market conditions and I really enjoy being part of such a creative and growing company. There is a real need in the Automotive Industry currently for solutions that help increase profits, efficiencies and customer loyalty and it is very gratifying to be able to offer these solutions to dealers.
Las Vegas, NV (PRWEB) August 5, 2008
MPi, a leading provider of profitability tools for auto dealer service departments, today announced the promotion of Susan Lovett, formerly MPi's Director of Marketing, to the newly created position of Senior Director of Marketing Communications. In this role Lovett will be responsible for the integrated marketing/communications, brand management, and creative development activities of MPi. She will report directly to Les Silver, MPi's Chairman and CEO, and will be based out of MPi's Las Vegas, NV offices.
"Susan has demonstrated exceptional performance in the execution of her responsibilities over the last 4 years. From her expert handling of major conventions such as NADA, to trade shows of all sizes; to preparation and coordination of magazine advertising, direct mail, and video testimonials; to publishing articles in industry publications; Susan has been responsible for creating a professional image for our companies and significantly raising our profile in the Industry," commented Les Silver, MPi Chairman and CEO.
Lovett brings to MPi twenty years of marketing communications expertise. Prior to MPi Lovett served at Sr. Project Manager for AdMail West, a leading direct mail marketing company for many Fortune 500 companies. During her three-year tenure Lovett quickly built up her accounts to the point where she was responsible for generating over $1 million in annual revenue from her accounts alone.
Prior to that Lovett worked as Marketing Communications Manager at AUTOVIA, a system that linked independent service shops to auto parts distributors via the Internet. Lovett was responsible for overseeing all advertising, direct mail, tradeshow management and collateral development.
From 1994-2000 Lovett worked as a Business Development Specialist at Deloitte Consulting, in Sacramento California, where she was responsible for developing and producing multi--million dollar public sector proposals. Lovett carries a B.A. in Journalism from The Ohio State University, Columbus, Ohio.
Commenting on her new position Lovett stated, "MPi has the power to make a significant difference for dealers in today's market conditions and I really enjoy being part of such a creative and growing company. There is a real need in the Automotive Industry currently for solutions that help increase profits, efficiencies and customer loyalty and it is very gratifying to be able to offer these solutions to dealers."
MPi has experienced tremendous growth over the past five years and the number of auto dealers that use its customized electronic dealership generating solution EDGE™, to increase the additional parts and labor dollars sold per vehicle inspection, has grown to nearly 700 enrolled dealers. EDGE helps dealerships build trustworthiness and customer loyalty by performing a better inspection and doing a superior job of explaining needed repairs to the customer. As a result, MPi clients are realizing benefits that average $100 to $125 in additional needed repairs per vehicle inspection, a substantial increase in revenue per RO.
MPi (Mobile Productivity, Inc.) is headquartered in Las Vegas, NV. MPi is an industry leader delivering processes, metrics and software solutions which enable automotive dealerships to achieve World Class™ results in their service and repair departments. The company's World Class Inspection™ Program is making a difference in dealerships across the country; providing significant increases in profits, efficiencies and customer loyalty.
MPi is a subsidiary of Service Repair Solutions Inc, (SRS) which is also headquartered in Las Vegas, NV. SRS is a leader in providing innovative information solutions for the service and repair industry. Current affiliates include Identifix, Inc., Mobile Productivity, Inc., and International Automotive Technicians' Network, Inc. For more information call Susan Lovett at (800) 997-1674 x2010.