Secure Designs Launches Private Label Program To Help Smaller VARs Enter Managed Security Services Market

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The new program opens the door for smaller or non-security specialist resellers to become managed security services providers. The new bundled Internet security services package is based on Secure Designs' proprietary infrastructure and technology, SonicWALL (Nasdaq: SNWL) firewalls, the company's purchasing economies of scale as a SonicWALL Gold Partner. It gives IT solutions providers a simple, affordable way to offer own-brand managed security services without upfront costs.

We believe it's the highest-value MSSP bundle ever delivered

Secure Designs, Inc., one of the premier providers of managed security services to small and mid-sized businesses (SMB), has rolled out a new program that opens the door for smaller resellers to enter the lucrative managed security services provider (MSSP) market. The new bundled Internet security services package from Secure Designs (SDI) gives value added resellers a simple, affordable way to offer own-brand managed security services without upfront costs, helping them build stronger businesses based on predictable demand and recurring revenues.

Information security is one of the top concerns of all businesses, and managed services are cresting in popularity as close to 90% of small and mid-sized organizations turn to outsourcing to deal with the complexity of new technologies. This trend places smaller IT solution providers under growing pressure to transition their traditional 'break-fix' offerings to managed services. However, the upfront investment requirements to cover equipment, personnel and infrastructure remain obstacles for many smaller resellers.

SDI's program removes the cost and infrastructure barriers to becoming an MSSP by providing a complete IT security support structure. No upfront investment is required. For low monthly fees, SDI works behind the scenes to handle all logistics associated with providing security services, from product procurement to 24x7 monitoring and management, while the solutions provider remains the sole point of contact with the customer.

Partners are able to leverage SDI's proven, proprietary MSSP tools, substantial infrastructure and purchasing economies of scale as a SonicWALL (Nasdaq: SNWL) Gold Partner and MSSP. SonicWALL's TZ 180 and NSA 2400 firewall appliances are used to deliver protection for customer networks including email security, anti-spyware, intrusion prevention, content filtering, mobile and site-to-site VPN. Monitoring and management reports are provided directly to customers under the solution provider's own brand name.

"We believe it's the highest-value MSSP bundle ever delivered," said Larry Cecchini VP Marketing and Sales of SDI. "We identified all the obstacles that small partners face in delivering an MSS private label program and countered them with solutions that we feel demonstrate our key advantages and our willingness to make significant investments in our partner's businesses. Now any small business can have state of the art managed Internet security without moving away from their trusted IT solutions provider."

SDI's program helps VARs achieve strong, ongoing net margins and allows them to offer their customers a comprehensive bundle of state-of-the-art services from firewalls to monitoring - all under their own brand name. The only requirements for joining the program are a strong organizational commitment to the service and agreement to meet highly achievable yearly volume targets. Qualified partner VARs are provided with all the content they need for sales and marketing as well as with regular updates through a customized communications program.

During its five-year evolution as an MSSP, SDI ( has developed many proprietary technologies to remain the low cost leader in their segment. The company manages thousands of firewalls for companies in the 24 US states and five countries internationally, and continually introduces new technologies to enhance its offerings. SDI's Firelan® bundled security is a comprehensive package covering everything from ordering, configuring and shipment of firewalls to ongoing management, monitoring, reporting and support.

SDI's private label partner program is designed to more than pay for itself each month, and is targeted at VARs with between $1 million and $4 million annual company sales. In the initial phase of rollout, SDI is looking to recruit up to 200 VAR partners across the US. SDI is a member of the MSPAlliance ( ), the world's largest professional association and accrediting body for the Managed Services Industry.

About Secure Designs, Inc.
Secure Designs is founded upon the idea that smaller companies deserve the same Internet security as big companies without having to pay a premium price. The company is one of an elite group of MSSPs delivering turnkey private label security firewall and VPN services for cable companies. Today, Secure Designs provides a range of proven, strategically bundled Internet security solutions from entry level to redundant fault tolerant systems. Secure Designs is the premier, low cost/high value Internet security provider for small and midsize businesses. With its proprietary software, processes and team of security experts, Secure Designs remotely manages and monitors firewalls throughout the country from its Network Operation Center. For more information, please visit


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Mary McEvoy Carroll
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