Chattanooga, TN (PRWEB) August 5, 2008
Chattanooga-based Gordon Biersch Brewery Restaurant Group, Inc., which operates 27 flagship Gordon Biersch locations across the U.S., has rolled out its new menu featuring seven new dishes tapping into consumer's increasing appetite for small plates, beer-infused recipes and tasting portions alongside the signature favorites that keep visitors coming back.
The revamped menu reflects Gordon Biersch's ongoing innovative commitment to meeting the needs and requests of its customers. The company regularly polls customers through visitor surveys and outreach to its loyal Passport members for feedback.
New menu items reflect this feedback by including several favorites from seasonal menus that are being added now as permanent fixtures, including an appetizer of three mini Kobe sliders and ribs with Märzen barbeque sauce (in appetizer or entrée size). Other new dishes include a New York Steak Sandwich and Cashew-Crusted Chilean Sea Bass, and two desserts - Strawberry Cheesecake and Mini Dessert Tasters, sample sized portions of Strawberry Cheesecake, Chocolate Peanut Butter Pie, Carrot Cake, Fresh Berry Trifle and Chocolate Fudge Cake. Two new alcohol-free cocktails - the "No-Jito" and the Pomegranate Cosmo - also join the list of award-winning, German-style beers brewed on site, an extensive wine selection and full bar.
"Consumers are looking for more options when they go out - from tasting portions so they can try multiple flavors to unexpected twists on classic dishes. We took this demand into account when we developed these new menu items," said Executive Chef Bill Heckler. "Adding the Märzen barbeque ribs, which made their television debut on Good Morning America NOW in May, was a natural. The sauce is a customer favorite and its spicy, smoky flavor is perfect for savory pork ribs. Served with Asian slaw and our trademarked Gordon Biersch Garlic Fries™, the dish is sure to become a menu classic. This and the other dishes really tap into current consumer tastes for fresh, quality foods that complement Gordon Biersch beers."
Gordon Biersch focuses on offering the highest quality food reflecting its dedication to fresh ingredients and premium standards. Like its signature brews, all Gordon Biersch menu items are prepared onsite from scratch with fresh, seasonal ingredients and include flavor and taste profiles from around the world, progressive dishes and creative twists on menu classics. The new menu items join traditional favorites including signature garlic fries (invented by co-founder Dan Gordon), Southwest Egg Rolls, Cedar Plank Salmon and Steak Frites, among others.
The new menu marks a year of significant growth for Gordon Biersch, which launched new brewery restaurants in Kansas City, Mo., Myrtle Beach, S.C. and Plano, Texas earlier this year and will open another in Annapolis, Maryland in the fall. Adding to the excitement is the commemoration of the brand's 20th Anniversary, which is being celebrated with "Back to the Future" 80's parties at each of its 27 locations throughout the summer. Visit http://www.gordonbierschrestaurants.com for additional information.
Headquartered in Chattanooga, TN, the Gordon Biersch Brewery Restaurant Group currently operates 37 restaurants, including Big River Grille & Brewing Works, which celebrates its 15th Anniversary in 2008. At the core of the company's philosophy is a passion to produce and deliver the highest-quality and freshest products. Fresh, made-from-scratch menu items and a strong service and hospitality culture illustrate the company's dedication to providing a unique and exceptional dining experience. The restaurants promote an inviting atmosphere, where attentive and friendly service complement fresh food and extensive beverage offerings. The Gordon Biersch Brewery Restaurant Group, Inc. operates 27 flagship Gordon Biersch brewery restaurants in California, Hawaii, Nevada, Arizona, Colorado, Washington, Florida, Georgia, Louisiana, North Carolina, Ohio, Illinois, Maryland, Tennessee, Virginia and Washington, DC.