Bay Creek Resort & Club Enlists IF Marketing & Advertising for Real Estate Sales

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Georgetown, TX agency leads real estate marketing and sales for Palmer, Nicklaus Signature Golf Community on Virginia's Eastern Shore.

IF marketing & advertising today announces that Bay Creek Resort & Club, an award-winning golf and resort community on the Eastern Shore of Virginia, has hired the agency to lead their real estate marketing and sales. With over 1,700 acres located near the southern point of the Delmarva Peninsula, Bay Creek boasts Arnold Palmer and Jack Nicklaus Signature Golf Courses, with spectacular designs that border the Chesapeake Bay located in the historic port town of Cape Charles.

As agency of record, IF marketing & advertising will lead the awareness and demand generation campaigns for all of the community's waterfront, marina and golf course homesites. Currently, Bay Creek features ten different real estate "villages," each with its own unique character and amenities, with prices ranging from the $200Ks to over $1 million. IF will assume responsibility for developing consumer awareness through print and internet marketing campaigns, increasing the club's presence in the market for waterfront property in Virginia and throughout the east coast.

Bay Creek Resort & Club is one of the premier golf and marina communities on the east coast, boasting two award winning, 18-hole courses from legendary golfers, Jack Nicklaus and Arnold Palmer. Both courses feature holes along the shores of the Chesapeake and Old Plantation Creek. Bay Creek is also home to the finest marina Virginia has to offer, located in the protected harbor of King's Creek, with deepwater access to the Intracoastal, the Bay and the Atlantic Ocean. Recently named the best marina from Maine to North Carolina, Bay Creek is truly the crown jewel of the Chesapeake Bay region.

At the heart of the Bay Creek lifestyle is Cape Charles. The Bay Creek community is located within this quaint, historic town, offering residents a unique experience of old Virginia charm just outside their door. Founded as a railroad town in 1883, Cape Charles still carries the atmosphere of a quiet Victorian village where residents can walk to the local grocer, cafe or to countless boutiques for arts and handmade crafts.

And while life at Bay Creek may feel like it's worlds away and generations into the past, it's also just 40 minutes from Virginia Beach and Norfolk. Conveniently located near the Eastern Shore side of the Chesapeake Bay Bridge-Tunnel, Bay Creek offers residents a chance to escape the rigors of life in the city, without completely leaving the city behind. For those seeking a weekend getaway, Bay Creek is just 4 hours from Washington, DC and 6 hours from New York City, with easy access along US-13.

"We were really impressed by the IF team's ability to create compelling stories for the properties they work with," said Oral Lambert, CEO of Bay Creek Resort & Club. "I think we have a great deal to learn from them, and we're looking forward to a successful partnership."

Jeff Novak, CEO of IF marketing & advertising explained, "Bay Creek is one of the most beautiful and peaceful properties I've ever had a chance to market and sell. There are countless people all along the east coast who would love to reconnect with a simpler time, with nature and with each other, and our goal is to make sure that they know Bay Creek offers them the opportunity to do just that."

About Bay Creek Resort & Club
Bay Creek Resort & Club is an award-winning golf and marina community located on the Eastern Shore of Virginia. Peacefully removed and surrounded by water on all sides, Bay Creek offers residents and guests an experience of a time past, with Victorian designs, an antique railway with dining car service, preserved landmarks and pedestrian access to historic Cape Charles. At the same time, they'll also enjoy unmatched golf from two of the modern era's celebrated names, Arnold Palmer and Jack Nicklaus, and a world-class marina with deepwater access to the Chesapeake, the Intracoastal and the Atlantic Ocean.

About IF marketing & advertising
IF marketing & advertising is a rapidly growing full-service marketing company, based in Georgetown, Texas, that combines innovative designs, strategic leadership, and upfront accountability to deliver traditional and internet marketing solutions. Leveraging marketing expertise and trendsetting creativity, IF helps clients build brand strategy and market presence that generates qualified demand and quantifiable results. Ranked 5th largest web design ad agency and named the #5 fastest-growing private company in Central Texas by the Austin Business Journal in 2007, IF provides innovative marketing solutions to businesses from start-up to Fortune 500. &

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Joy McVean
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