Dealerskins Chosen as web Solutions Provider for The Bill Napleton Auto Group

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The company will create uniquely-branded websites for 13 of the group's stores in the Chicago area

Dealerskins, ( a division of Dominion Enterprises and a leading provider of automotive dealer web solutions, has announced that it has been chosen as the web solutions provider for The Bill Napleton Auto Group. Dealerskins will create uniquely-branded websites for 13 of the group's stores in the Chicago area.

"The Bill Napleton Auto Group is well known for its automotive expertise in this part of the country, and we at Dealerskins are thrilled to be working with them to refine their online brand and expand their opportunities for success," said Lori Berkson, Internet technology consultant for Dealerskins.

As the new web provider for The Bill Napleton Auto Group, Dealerskins will build custom websites for each store while maintaining a uniform look, feel, and functionality within the group. In addition, Dealerskins will have yet another opportunity to prove why it is tops in the industry for providing technical and service support to its customers.

Michael Halloran, e-commerce director for The Bill Napleton Auto Group, said, "The Bill Napleton Dealership Group is very excited about our new partnership with Dealerskins. After looking at many website designers/providers, I feel we have partnered with the leader in the automotive industry to better serve our customers in a proactive manner."

Halloran continued, "In 1931, the Napleton family opened a small DeSoto franchise on Chicago's south side. They had one guiding business principle: common courtesy. That is, the customer always comes first. This principle of common courtesy has remained with the Napleton family for more than 77 years, and has led to over 800,000 satisfied Napleton customers with over 67% returning as repeat customers."

About Dealerskins
Dealerskins, a division of Dominion Enterprises, provides automotive dealers beautiful, powerful, distinctive web solutions. The company's expertise comes from real-world dealership experience and a passion for listening and responding to dealers' needs. In fact, company founders designed, built and used the first Dealerskins websites while employed at a top-50 dealership group. Dealerskins recognized that automotive dealers require high-caliber, dynamic websites to meet car buyers' needs. Dealerskins was founded in July of 2000 to serve those needs. Dealerskins websites have won numerous awards for excellence. For more information visit

About Dominion Enterprises
Dominion Enterprises, a division of Landmark Communications, is a leading marketing services company serving the automotive, real estate, apartment, recruitment and marine markets. The company operates a variety of businesses that offer Internet marketing, Web site design and hosting, lead generation, CRM, and data capture and distribution services. The company has more than 40 market-leading Web sites reaching more than 12.5 million unique monthly visitors, and more than 500 magazines with a weekly circulation of over 5 million. Headquartered in Norfolk, Va., the company has nearly 6,000 employees nationwide and annualized revenue of more than $946 million. For more information, visit


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