Redesigned HRmarketer.com Sets New Standard for On-Demand Marketing and PR Software

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Next generation of popular Fisher Vista service features HR Community resource, social networking, syndication tools and expanded marketing databases

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When you add the capability to evaluate those opportunities through the eyes of industry peers via the HR Community, you have an invaluable resource that I frankly couldn’t live without. HRmarketer.com has saved me countless hours of research allowing me to focus on execution and driving bottom-line results.

Human resource suppliers can showcase their companies to thousands of HR professionals and decision makers, syndicate white papers and other knowledge content and boost their search engine visibility, thanks to the newly redesigned HRmarketer.com.

Headlining the new features is an innovative “HR Community,” which allows vendors to build interactive company profiles and syndicate white papers, webcasts, reports and more. Since a vendor's content is hyperlinked to their Web site, it helps HR suppliers improve their own company's search engine optimization (SEO) and generate sales leads.

Any supplier can create a profile. The HR Community is regularly promoted via HRmarketer to thousands of HR professionals; social media features enable executives and professionals to bookmark information and share supplier profiles via services like Facebook, LinkedIn, Digg and others. HR professionals can subscribe to an RSS feed of a vendor's content, to be reminded when new content is uploaded.

In just one month since its launch, the community has collected hundreds of HR supplier profiles and over 1,000 white papers, webcasts, articles, research reports, podcasts and other content—making it one of the industry’s largest and most current listing of complimentary human resource information.

“HRmarketer.com has proven to be a terrific tool in identifying promotional and editorial opportunities," says Jason Kapler from iEmployee, a workforce management software firm. “When you add the capability to evaluate those opportunities through the eyes of industry peers via the HR Community, you have an invaluable resource that I frankly couldn’t live without. HRmarketer.com has saved me countless hours of research allowing me to focus on execution and driving bottom-line results.”

Other enhancements to HRmarketer include:

  • New "alert" system allowing users to customize over 20 alerts such as speaking opportunities, new journalists, award deadlines, and editorial opportunities. Customers can select whether they wish to receive alerts via email or by RSS.
  • A new blogs database that tracks recent postings from hundreds of HR blogs and includes tools to engage in and manage blogger relations.
  • Improved social networking, including the ability to post comments and reviews of HR conferences and tradeshows, journalists, analysts and media outlets.

“This is the first major redesign for HRmarketer.com since our launch in 2002,” said Mark Willaman, president and founder of Fisher Vista, LLC, which provides the service. “We’re not only responding to the needs of our members, but are also working to keep them ahead of the changing technology curve.”

The company will introduce a similar service in the senior care market (http://www.seniorcaremarketer.com) in the fourth quarter of 2008.

Note to Editors, bloggers and analysts: For a custom tour of the new application or to interview Mark Willaman, call 831-685-9700 or email info(at)hrmarketer.com.

About HRmarketer.com
HRmarketer.com is a service of Fisher Vista LLC, a marketing and information services firm focusing on the human capital and health care industries. HRmarketer.com on-demand software combines a database of marketing and public relations (PR) opportunities with press release distribution, campaign management and content syndication services that help HR suppliers generate publicity, website traffic, sales leads and improved SEO.

This press release was distributed through eMediawire by Human Resources Marketer (HR Marketer: http://www.HRmarketer.com) on behalf of the company listed above.

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Elrond Lawrence