CellarCentral Launches New CellarSensor™ Pricing Model -- New Value Proposition Opens Door to CellarSensor for Many More Collectors

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CellarSensor™, the wine industry's premier cellar monitoring, alerting and reporting system, now becomes even more attractive to private collectors, commercial storage facilities and retailers. CellarCentral™, a division of WineWerkz LLC and the company that markets CellarSensor, has presented a new price model to the marketplace that significantly lowers the price for the popular CellarSensor Starter Kits. CellarSensor systems include all necessary hardware bundled with prepaid one, two, or three year service packages.

CellarCentral's founder, Chris Womack, stated, "Ongoing evaluation and review of CellarSensor™ operations and manufacturing has identified key cost savings that we are pleased to pass along to collectors. CellarSensor's™ new lower pricing will make CellarSensor™ attractive to virtually everyone who has a passion for collecting wine."

CellarSensor™ is a multi-component system that couples state-of-the-art sensor hardware with CellarCentral.com, a dedicated Web service to monitor wine cellar conditions and notify the owner, via Internet or mobile device alerts, to potentially wine-damaging cellar climate changes. CellarSensor™ offers wine collectors real time access to their CellarSensor™ data from anywhere they have access to the internet. The online access to real time cellar conditions is a key capability for collectors with cellars at secondary residences or vacation homes and offers great piece of mind that valuable liquid assets are resting safely anytime the owner is away.

New pricing for this unique technology solution is now as low as $299 for basic CellarSensor™ systems. Service plans start at 19.95 monthly and may be purchased in one, two, or three year prepaid increments at a reduced cost.

Womack noted "CellarCentral has worked extensively over the past 18 months to refine and perfect the CellarSensor™ product and build key relationships in the fine wine industry. CellarSensor's™ cellar climate monitoring capability and automated alerting that "follows" our customers offers value above and beyond any other wine cellar specific solution in the market. New pricing and recent industry partnerships with companies including Vinfolio and CellarTracker make CellarSensor™ a very compelling wine storage and provenance verification tool."

About CellarSensor™ and CellarCentral
After renovating his home and adding a wine cellar in 2003, wine-lover Chris Womack realized that the existing cellar-monitoring devices on the market were often inaccurate and inaccessible unless the user was physically in the cellar. To fill this potentially dangerous gap, Womack used his extensive experience in thermodynamic research and mechanical engineering to create CellarSensor™, a hardware solution developed in partnership with the reputable T AND D Corporation of Japan that monitors air temperature, liquid temperature and humidity, and CellarCentral.com, a dedicated Web service that allows users to access their CellarSensor™ data from any Internet-accessible computer.

Today, CellarCentral enjoys accolades from many collectors and experts in the fine wine industry, and has greatly expanded its distribution channel while continuing to refine CellarSensor™, its flagship product.

CellarCentral also fosters an online community where wine collectors can, free of charge, create profiles showcasing their wine cellars, complete with descriptive text and uploaded images. The CellarCentral site features a community forum, library where subject matter books can be purchased, and a marketplace for locating commercial product and services relevant to wine collecting and storage.

Company Contact: Sam Burroughs at 800-330-4132, ext. 810
sam.burroughs@cellarcentral.com
Visit our product page at: CellarSensor Info

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Sam Burroughs
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