Summer Horror-Days Embarrassed Mums Struggle to Control Tearaway Kids

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A survey of over 5000 mums by Equazen eye q and Netmums.com has found that nearly half (41 percent) of mums claim their children are more prone to squabbling and bad behaviour when they're not at school.

The summer holidays can be a challenging time for families but it needn't be a miserable time for mums! It just takes a little thought and preparation to make things a lot easier - simple steps like trying to introduce a bit of routine into your kids' day and making sure they have lots of exercise, fresh air and have a balanced diet can make a real difference to their behaviour.

British mums are despairing of the long summer holidays, embarrassed and burnt out by their tiny terrors.

A survey of over 5000 mums by Equazen eye q and Netmums.com has found that nearly half (41 percent) of mums claim their children are more prone to squabbling and bad behaviour when they're not at school.

The strain of kids behaving badly is worsened by the shame associated with tantrums in supermarkets and on the beach, with more than half (55 percent) of those questioned feeling embarrassed by what other people think when their child misbehaves in public.

What should be a time of rest and enjoyment can become fraught with guilt for mums, with 61 percent blaming themselves when their child is naughty. Meanwhile a fifth (20 percent) believe that teachers do a better job of controlling their child's behaviour than they do.

Bad behaviour during the summer holidays also impacts on parents' relationships, with over half (52 percent) of couples battling about the best approach to discipline their brood. However, 40 percent of parents do agree on one thing - that the six-week summer holidays are too long.

Taking time out from the chaos of motherhood is what most mums need to clear their head but only a third of mums plan to do so.

Siobhan Freegard, Netmums.com founder and parenting expert says:

"The summer holidays can be a challenging time for families but it needn't be a miserable time for mums! It just takes a little thought and preparation to make things a lot easier - simple steps like trying to introduce a bit of routine into your kids' day and making sure they have lots of exercise, fresh air and have a balanced diet can make a real difference to their behaviour."

Research on children with behavioural difficulties has shown that supplementing the diet with a fatty acid supplement may improve behaviour, concentration and performance (Portwood, M. (2006) The role of dietary fatty acids in children's behaviour and learning. Nutrition and Health, 18, 23-247), helping to keep children healthy and happy during both holidays and term-time.

Notes to editor

Equazen eye q omega 3 and 6 long chain fatty acid supplements are made from high grade marine and botanical oils and are available in a range of formats.

Equazen eye q is available from Boots, Superdrug, Tesco, Sainsbury's and Holland & Barrett. To buy direct visit http://www.equazen.com or call 0870 241 5621

Accreditations for Equazen:
The independent charity Food for the Brain, announced Equazen eye q as the first supplement to receive Food for the Brain accreditation following a nutritional audit by their Accreditation Board of experts. Food for the Brain's aim is to promote the link between learning, behaviour, mental health and nutrition. The Accreditation process has been set up to recognise products that Food for the Brain Foundation approves as beneficial for brain function.

The Hyperactive Children's Support Group is a registered charity which has been successfully helping ADHD/Hyperactive children and their families for over 30 years. The HACSG is Britain's leading proponent of a dietary approach to the problem of hyperactivity and has awarded Equazen eye q their 'Highest Award for Excellence'

Equazen eye q was awarded the Boots Vitamin Award for premium fish oils 2008.

Netmums.com was set up by mums Siobhan Freegard and Sally Russell in 2002. The website has proved to be a social networking phenomenon connecting and supporting mums across the UK. The largest parenting website in the country, Netmums.com has over 400,000 unique users every month.

For further information, interviews, case studies and product samples, please contact Laura Coleman on 0207 405 0974 laura@hellounity.com or Clementine Hancox on clementine@hellounity.com.

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Laura Coleman
Equazen
020 7405 0974
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