Atlanta (PRWEB) August 12, 2008
With its new guerrilla marketing division, Man on the Street, Atlanta-based ad agency MLT Creative has put a new spin on an old idea. This new venture has already allowed MLT to get its clients' messages out more effectively at trade shows and national meetings, as well as on the Web through viral videos.
Billy Mitchell, agency president and creative director, said he's always looking for innovative ideas to help clients break through the clutter and stand out from their competition.
"Sometimes it's the simple ideas that work best," Mitchell said, highlighting one recent example.
"A few seasons back," he continued, "when leaving an Atlanta Falcons game with my two sons, I noticed a street performer drawing a huge crowd near the entrance to the rail station. Captivated by the sound of his drumming on big, plastic buckets, hundreds of people had hung around to listen, rather than board the trains for their usual fast getaway after the game."
"I immediately recognized that it could be a great guerrilla marketing idea for one of our clients: Sto Corp, a leading manufacturer of exterior wall coatings and claddings. Their products just happen to be sold in a bright yellow bucket, boldly branded with their iconic logo."
MLT Creative hired a talented local drummer, dressed him in a white jumpsuit and equipped him with drumsticks, buckets and a branded banner that read, "For the world's best walls, Sto beats all." The drummer is currently drawing attention at construction trade shows across the country, from Miami to Las Vegas to San Francisco.
The bucket drummer also appeared at this year's national distributor and sales meeting, under the theme "Keep The Beat: Growing with Sto in a Slowing Market".
Additional projects created under the Man on the Street concept include a recent campaign for Manheim, the world's leading automotive auction and reconditioning company. For this project, teams of models in mechanics' jumpsuits with chrome coin changers on their hips worked the floor at the National Automotive Dealers Association (NADA) trade show in Las Vegas. Dealers were intercepted at areas around the convention where the most foot traffic occurred, and given a single dollar bill. Then they were asked to give it back, after which they were handed the same dollar, plus an additional 50 cents. The models would then say, "That's how it works with Manheim's Reconditioning Services. For every dollar you invest in recon, you'll average more than a $1.50 back in added resale value."
MLT now offers ideas for great guerrilla marketing campaigns to all of its clients as an added "secret weapon" to help them add buzz to their business without busting their budgets. From candid, videotaped interviews with clients' customers and prospects, to projecting branded messaging on the sides of buildings, they know how to think both big and small to ensure that no great guerrilla marketing idea is overlooked.
About MLT Creative
MLT Creative, located on the east side of Atlanta, GA, was founded in 1980. Its services include positioning, brand development, advertising and sales promotions for B2B marketers. Its client list includes Sto Corp and Manheim. For information, visit http://www.mltcreative.com/