Green is hot! We developed a breakthrough DRTV campaign that, instantly tapped into the insatiable demand for green products that save money on the consumer's sky-rocketing energy costs
St. Petersburg, Fla (PRWEB) August 8, 2008
SendTec, Inc. (OTCBB: SNDN), a leading multi-channel integrated direct marketing agency, has generated unprecedented consumer response for Power-Save's (OTC: PWSV) new line of affordable, consumer-ready solar energy systems via a direct response television (DRTV) campaign. Power-Save Solar systems are designed to simplify solar energy implementation in the home, creating the most cost-effective solar solutions on the market. Launched in June 2008, the DRTV campaign produced by SendTec has exceeded even the most aggressive expectations, surpassing performance goals by 80 percent.
"Green is hot! We developed a breakthrough DRTV campaign that, instantly tapped into the insatiable demand for green products that save money on the consumer's sky-rocketing energy costs," says Paul Soltoff, CEO of SendTec. "The market is hungry for information about products that not only save money but also promote sustainability. Rather than simply selling a product, the campaign SendTec designed aims to first educate the consumer on how it is now financially feasible to enjoy the benefits of solar energy in the home. SendTec is gearing up to market other Green products this year and expects similar successes".
A premier retailer of renewable energy and energy savings products, Power-Save produces solar energy systems that utilize your home's existing power grid. With simple installation and no need for a battery, Power-Save solutions are an accessible alternative for the average consumer. In the past, cost has acted as the major deterrent to these types of applications. However, Power-Save Solar systems qualify for a range of government incentives which cover up to 100 percent of the system's installed price in many states.
According to the 2007 Statistical Review of World Energy, the U.S. consumes 23 percent of the world's energy and significantly trails other major countries in the adoption of solar power. "Combining advanced technology with the easiest to implement package on the market, Power-Save has made solar energy a viable and affordable solution for the masses," says Michael Forster, CEO of Power-Save. "By leveraging an in-depth knowledge of DRTV, SendTec has been an invaluable partner in spreading our message."
The SendTec-produced DRTV spots are currently airing on multiple national cable stations, promoting the Power-Save 1000 through 6000 Solar Systems. All six complete, ready-to-install systems are Underwriters Laboratories (UL) and California Energy Commission (CEC) listed. To learn more about SendTec or Power-Save Solar systems, visit http://www.sendtec.com or http://www.power-save.com.
SendTec Inc. is a leading customer acquisition ad agency with expertise in multi-channel integrated direct marketing, online and offline. The company builds and leverages technology as an integral part of growing its clients' businesses. Search engine marketing, direct response television and lead generation are the company's unique specialties. SendTec is headquartered in St. Petersburg, Florida, with an office in New York City and account representatives serving its clients across the U.S. For more information, go to http://www.sendtec.com.