Toronto, ON (PRWEB) August 11, 2008
Alan Stransman, who created, wrote, produced and directed the television series Spectacular Spas, seen in over 50 countries worldwide, has now created Spectacular Spa Marketing and Communications (http://www.spectacularspamarketing.com) to produce high-quality promotional videos for spa, resort and hotel owners to display on their websites and include in electronic newsletters for information-sharing and client referral campaigns.
Spectacular Spa Marketing and Communications, (http://www.spectacularspamarketing.com) is producing the short-form videos with the same high-quality production values as the 78-episode television series. "With the recent advances in technology, a website is essentially a mini-television channel," says Stransman, "and can be programmed with high-quality video. What was a non-linear medium only a few years ago is now a linear medium, and can be used to tell a story, with a beginning, middle and end. In a concise and informative 2-3 minute video, a spa can tell prospective guests what makes it special and differentiate itself from the rest of the marketplace".
Not only can a promotional video be displayed on or linked to a spa's existing website, it can also be embedded in a newsletter sent out to a spa's client list, syndicated to a number of travel-related sites on the internet, and uploaded to online business and social networking profiles. There are many applications for a well-produced video that tells a business' unique story in an entertaining and compelling way.
"Think of it as an electronic brochure," says Stransman, "that can be sent out and received almost instantaneously. Not only does it have more impact than a paper brochure, but it can be more cost-effective as it eliminates printing and mailing costs, and is better for the environment because it reduces the use of paper."
Recent online marketing studies indicate that nearly 60% of spa-goers view a spa's website prior to booking their visit, as consumers increasingly come to rely on the internet for information about local businesses and travel destinations.
"My company's mantra is that in today's competitive marketplace, if you don't tell your story in a clear, consistent and compelling voice, you risk being drowned out by those who do," says Stransman. "And what better way to tell your story than through a compelling video presentation? It truly is the next best thing to being there."
To find out more about Spectacular Spa Marketing and Communications, go to http://www.spectacularspamarketing.com.
About Alan Stransman:
Alan Stransman created, wrote, produced and directed the television series Spectacular Spas, one of the first television series ever to profile the top destination, resort, hotel and day spas in the world. The series was broadcast on PrimeTv and Life Network in Canada, on Discovery Travel in The United States, Discovery International in Latin America, and in over 50 countries around the world. He is also the founder of The Men's PowerSpa, one of the first spas in the world to offer advanced skin and bodycare services exclusively to men, located in downtown Toronto. In 2003, Alan received an award from the Canadian Spa Association for Outstanding Leadership in the Spa Industry.
Alan Stransman, 416-519-4427