Asian Fashion Extends to Olympics Merchandise

Share Article

"The Beijing Olympic Games have inspired the imaginations of fashion designers like no other Olympics," says Xiaoning Wang, owner of ChinaSprout, an online retailer of cultural and educational products related to China. "For customers, that means an unbelievable array of popular Asian elements in not only quality T-shirts, but also jewelry, backpacks, toys - you name it."

Long after the Olympics are over, people will appreciate the thoughtful design and quality materials that went into each one of these items

At a time when fashion retailers adore all things Asian, a flourishing New York company is providing a new twist on the look people love, thanks to connections with the United States Olympic Committee.

"The Beijing Olympic Games have inspired the imaginations of fashion designers like no other Olympics," says Xiaoning Wang, owner of ChinaSprout, an online retailer of cultural and educational products related to China. "For customers, that means an unbelievable array of popular Asian elements in not only quality T-shirts, but also jewelry, backpacks, toys - you name it."

As the official USOC (United States Olympic Committee) licensee for the Beijing 2008 Olympic Games, ChinaSprout has watched customers fall head-over-heels for the five Olympic mascots appearing on many items. Collectively called Fuwa, they embody the characteristics of China's popular animals--the Fish, the Panda, the Tibetan Antelope, the Swallow--and also the Olympic Flame.

But this year, it doesn't stop at Olympic mascots and officials logos. The deep influence of Chinese art and culture is reflected in all Olympic merchandise, resulting in Olympic T-shirts with striking calligraphy and flying dragons, silk scarves with ancient dancers copied from cave walls, and pins featuring a rickshaw, an abacus, Chinese musical instruments, the Forbidden City and other China landmarks.

Elegant pictograms created to symbolize various Olympic sporting events stretch across backpacks and thermoses. Children and adults appreciate the learning toys, such as Chinese tangram sets, pictogram playing cards, and Olympic mascot dolls that say "Welcome to Beijing" in Chinese and English.

With a nod to Christmas shoppers, designers also created make-your-own ornament kits, keepsake glass Olympic ornaments, and a host of crafts and Olympic games that appeal to kids. Refined and subtle jewelry and elegant apparel provide myriad suitable gift options for men and women, too.

"Long after the Olympics are over, people will appreciate the thoughtful design and quality materials that went into each one of these items," Wang says. "It's great timing for retailers, too, considering the popularity of Asian style in contemporary fashion. Retailers are just as thrilled with the merchandise as our individual customers."

ChinaSprout is a retailer of Chinese cultural and educational products, with a mission to offer the best products to everyone with an interest in Chinese culture and language. At its inception, ChinaSprout was created to provide quality Chinese cultural and educational products to families who have adopted children from China. Over the years, ChinaSprout has come to serve a broad customer base including people with connections to China, educators and students of the Chinese language, and patrons simply fascinated by the country's rich culture. ChinaSprout is an official U.S. licensee of the 2008 Beijing Olympic Games.

Website: http://chinasprout.com

Contact:
Xiaoning Wang
Tel: (212) 868-8488
Fax: (212) 658-9185

# # #

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Xiaoning Wang
Visit website