New Entertainment Alliances Offer Branded "Video Shorts" to Mobile Market

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Gold Group launches thumb studio for branded mobile entertainment.

By combining Video Messaging with the Gold Mobile platform, brands can now deliver a contextual video experience based on viewer demographics that include location, time-of-day, and consumer preference

Gold Group and Gold Mobile, leading Digital Marketing and Mobile Enterprise Solutions companies, have joined forces with Rosey Media, the production company behind Saturday Night Live Emmy-award winning digital shorts, to launch Thumb Studio. Guided by President Tim Nicholls, whose influence delivered successful brand launches at Saatchi and Saatchi in London, TBWA/Chiat Day and Grey Advertising in New York; this multi-platform digital studio is focused on providing the video marketing and wireless distribution needs for the rapidly emerging worldwide mobile market.

"Brands can no longer lecture customers. When consumers choose to engage with a brand today, they expect to be informed and entertained," said Tim Nicholls, President of Thumb Studio. "Where most people see a phone, we see a new window into the world of a brand, the ultimate brand-centric experience."

"By combining Video Messaging with the Gold Mobile platform, brands can now deliver a contextual video experience based on viewer demographics that include location, time-of-day, and consumer preference," noted Bob Gold, CEO of Gold Mobile. "Our highly-targeted opt-in mobile campaigns are designed to engage and interact with consumers at a very personal level."

Thumb Studio boasts no shortage of talent with award-winning executive producer Carey Fox. As Chief Creative Officer, Mr. Fox will lead the delivery of "Digital Comic Shorts" designed to get people talking about brands. The Gold Mobile platform, used by top global brands in mobile marketing campaigns, provides the technology backbone to integrate video with other media for cutting edge multimedia production and distribution.

The creative partnerships Thumb Studio has forged with organizations such as Rosey Media and A4A Mobile, a leading mobile content and applications creator and distributor, provide the keystone to success. A4A Mobile lends their world class digital publishing expertise to Thumb Studio. Rosey Media and CEO John Rosenblatt are renowned for the cutting-edge digital comedic shorts they produce for SNL and other "Digitally Aware" clients. Brands are eager to connect with the active demographics that thrive on viral comedic videos, and the Gold Mobile platform allows mobile users to actively engage with these videos in a novel way.

MOBILE MARKETING COCKTAILS & CONVERSATION:
Thumb Studio invites the advertising community to join them in person to celebrate their launch and preview upcoming Thumb Studio projects. This exclusive networking event is scheduled for Thursday, August 21st, 5:00 - 7:00 pm at the Omni Berkshire Place Hotel in NYC. To attend, please RSVP by texting: LAUNCH [space + your name] to 51684 or call 732-587-2101 ext. 270

ABOUT THUMB STUDIO:
Thumb Studio, a division of Gold Group, addresses the widespread needs of brands that find it hard to penetrate this new 2.0 multimedia world. For more information, visit: http://www.thumbstudio.com.

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Barbara Eber-Schmid

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