The territory of Israel represents a significant market for ASI and our products…we are looking forward to working with Mr. Barak to introduce our remarkable line of products such as Tankskin® and Aztik® Armor 100 to the Israeli marketplace
Chatsworth, CA (PRWEB) August 12, 2008
Lex McMahon, President of Armor Systems International (ASI) announced that ASI has entered into a marketing deal with Mr. Shai Barak to serve as the exclusive marketer of ASI products to the State of Israel.
Shai Barak is a leading businessman in Israel, who possesses intimate knowledge of and experience working with the process for selling to the Israeli Defense Forces (IDF) and civilian law enforcement agencies within the Territory of Israel.
Israel's defense budget for the current year is approximately $15.5 billion and will remain at this level at least through 2012.
McMahon stated "The territory of Israel represents a significant market for ASI and our products…we are looking forward to working with Mr. Barak to introduce our remarkable line of products such as Tankskin® and Aztik® Armor 100 to the Israeli marketplace".
ASI's semi-flexible Aztik® Armor has one-third of the weight of steel, absorbs shrapnel rather than repels it, can be applied to almost any surface with a simple peel and stick application process and can withstand .50 caliber armor piercing rounds and some explosive devices. Other applications include doors and walls for corporate and high crime residential neighborhoods and armoring options for police and civilian automobiles.
ASI's newest product, TankSkin®, provides a new and proven method of self-sealing a fuel tank under attack. As the name implies, TankSkin® can be applied as a "second skin" to the exterior of almost any fuel tank. TankSkin® doesn't stop projectiles. Instead, it senses a puncture and immediately seals the hole to prevent most leaks. Lightweight and environmentally neutral, TankSkin® is recommended for use on stationary or mobile tanks that contain hydrocarbon-based products such as jet fuels or diesel. TankSkin® is easy to apply, cost-effective and extremely tough and durable.
Mr. Barak commented that "I am excited about the opportunity to introduce ASI's products, such as Tankskin® and Aztik® Armor to Israel because they will have a significant impact in the protection of IDF soldiers and Israeli law enforcement as well as, the overall security of Israel. Additionally, I am excited to work with the ASI team, many of whom have personal experience fighting in the contemporary 360 degree asymmetrical battlefield that IDF soldiers are confronted with on a daily basis. ASI has an intimate understanding of the battleground realities and is crafting solutions that will protect Israel's warriors."
The decision to enter the Israeli market was a strategic one for ASI. While the Israeli market itself represents a significant market, many Israelis, like Barak, are active in the worldwide security industry as a result of Israel's unfortunately deep experience in managing the latest security threats. Often, purchasing decisions made by Israeli purchasing managers for security in Israel are accepted as the best product option by purchasing managers in other countries around the world.
Mr. McMahon stated "Mr. Barak will be a tremendous addition to the ASI distribution and marketing network, his geographic, military, and industry expertise in Israel, coupled with his passion to provide armor and ballistic solutions that will have a substantial impact in the overall security of IDF soldiers and Israeli police will help ASI to gain a strategic foothold in the region…we are truly fortunate to have Mr. Barak join our team".
For more information please visit http://www.armorsystemsint.com.
About Armor Systems International
Armor Systems International (ASI) was founded by a team of highly dedicated prior service military, law enforcement, and scientists. ASI provides advanced anti-weapon technology that protects the warriors that protect us. Our strength and growing reputation is in providing high quality solutions for global military and commercial applications. From concept to prototype, our attention to detail in providing custom solutions sets us apart from our competition. Our sole purpose is to innovate and create solutions that will meet the rigors and demands of the contemporary 360 degree asymmetrical battle space. Many of our executives and advisors have crossed the "line of departure" and have significant combat experience ranging from the battleground streets of Somalia to the current Global War on Terror in Afghanistan and Iraq or are on the frontlines of the home front, serving the community as law enforcement professionals. We are constantly striving to understand the wide ranging complexities and nuances of the battle space known as the "Ground Truth" and to develop solutions that match this reality and that protect the warriors that protect us. Additionally, ASI has tailored its armor and ballistics solutions to meet demands of commercial consumers.
About Shai Barak
Shai Barak has a proven track record of success which spans several decades. Mr. Barak served with honor and distinction as a Staff Sergeant in the IDF including combat service during the first Lebanon war as well as service in the territories. These real world experiences give Mr. Barak a unique perspective and are the driving force behind his decision to represent ASI's suite of armor and ballistics products to Israel.
After concluding his service with the IDF, Mr. Barak focused his energy and considerable talents to business endeavors, where he worked as vice president of a cutting edge Israeli based security company. Due in large part to his business acumen and unwavering tenacity, Mr. Barak started his own security firm where he served as general manager and owner. Mr. Barak's security firm was so successful that he eventually sold it. In addition to his endeavors in Israel's security industry, Mr. Barak is also active in real estate marketing and management projects. Mr. Barak resides in Jerusalem, Israel and is married with two children.
Mr. Barak is building a team of veteran armor, ballistics, and security experts and advisors, many of whom come from the highest levels of the IDF.
This press release may contain forward-looking statements. Any statements that express or involve discussion with respect to predictions, expectations, beliefs, plans, projections, objectives, goals, assumptions or future events or performance are not statements of historical facts may be forward-looking statements. Forward-looking statements are based on expectations, estimates and projections at the time the statements are made to involve a number of risks and uncertainties which could cause actual results or events to differ materially from those presently anticipated.
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