Winsper Lands Two New Accounts -- All Focused on "C-Suite" Marketing

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Winsper announced today that it has been hired by two business-to-business technology accounts. Both accounts target the C-suite (CEO, CFO, COO, CIO) and IT leaders across a variety of sectors including finance, insurance, retail, and manufacturing.

Winsper is pleased to announce the acquisition of two new accounts, Nuance and DataSynapse.

Winsper will work on a messaging and creative framework initiative for Nuance's Customer Care business unit. Nuance is a publicly held company headquartered in Burlington, Mass.

DataSynapse hired Winsper to help manage their brand strategy and targeted account programs on a worldwide basis. Winsper had been working on a project-based model until recently contracted. DataSynapse is headquartered in New York, with regional offices located in London and Tokyo.

About Nuance Communications, Inc.
Nuance Communications, Inc. is a leading provider of speech and imaging solutions for businesses and consumers around the world. Its technologies, applications and services make the user experience more compelling by transforming the way people interact with information and how they create, share and use documents. Every day, millions of users and thousands of businesses experience Nuance's proven applications. .

About DataSynapse
DataSynapse is a world leader in dynamic application service management software for the always on, always responsive data center. The DataSynapse platform is used by leading organizations to deliver, manage, and optimize scalable enterprise-class application services. DataSynapse provides a standardized, automated approach to configuring, activating and scaling enterprise applications in real-time environments for many of the world's leading companies.

About Winsper
Winsper is a "thinking" firm headquartered in Boston, Mass. Winsper focuses on consumer and business audiences that aspire to own innovative, category leading products/services. The company devises new ways for its clients to build their brand value over time and sales overnight by providing integrated marketing solutions across all facets of its clients' businesses including marketing, advertising, public relations and creative communications. It is an independent agency, representing both emerging and established companies in a variety of industries. Representative client experience includes Sentient Flight Group, IBM, CA, Siemens, and SAP Americas.

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Sarah Rodgers
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