SIGG to Launch New Brand: STEELWORKS

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The SIGG brand is 100% Swiss-made - while new brand will feature stainless steel products made in China

We have received some consumer questions and prefer to be extremely clear about where our bottles are made

SIGG Switzerland, the manufacturer of the #1 reusable bottle in the world, has announced it is launching a brand called SteelWorks. The new brand name will hit retail in early 2009.

All of SIGG's traditional aluminum bottles are manufactured in the company's manufacturing plant at its headquarters in Frauenfeld, Switzerland. However, in the last few years SIGG has sourced some stainless steel thermoses and flasks from China. These products account for less than 3 percent of the company's total sales and beginning in early 2009 will be sold under the SteelWorks label. All of SIGGs aluminum bottles will continue to be made in Switzerland.

"We have received some consumer questions and prefer to be extremely clear about where our bottles are made," said SIGG CEO Steve Wasik. "We have full-time Swiss employees on the ground in China at the factories to ensure these specialty products meet our stringent quality standards. Several of our loyal consumers have told us that when they see the SIGG brand, they expect to get a Swiss-made product - and we agree! So, to reduce any further confusion, in 2009 we are introducing the SteelWorks brand on all of our stainless steel products."

SIGG has been making aluminum bottles in Switzerland for 100 years and the advantage it has over most of its competition is that SIGG owns its factory in Switzerland - and therefore can control its product safety and quality. Nearly all other brands of reusable bottle - aluminum and stainless - outsource 100% of their products to 3rd party manufactures in China.

SIGG aluminum bottles employ a baked-on, leach-proof protective liner and are constantly tested to ensure product safety. All of SIGGs aluminum bottles will continue to be manufactured in Switzerland, the country that Newsweek's published Environmental Performance Index ranked as the #1 greenest country in the world.

In accordance with European Norm 570, Swiss Law mandates that containers used for Food and Pharmaceuticals must be made from virgin aluminum at least 99.5% pure. SIGG complies with this Swiss standard for high quality and safety. Aluminum is one of the most eco-friendly packaging materials in the world because it is easy to recycle and - when recycled - aluminum regains nearly 100 percent of its original properties.

SIGG is a proud member of 1% For The Planet, donating 1 percent of worldwide sales to help to protect the environment.

SIGG was founded in 1908 in Switzerland, where it remains a must-have water bottle. SIGG bottles are designed and manufactured from a single piece of pure aluminum, giving them a uniform, seamless construction.

A solvent-free, eco-friendly powder-based coating is baked onto the exterior of the bottle, creating the brilliant exterior. The interior of the bottle has a water-based, non-toxic coating that is baked into the walls and remains flexible and crack resistant throughout the life of the bottle. The finish of the liner helps to protect the user from bacteria and mold growth.

The lining is neutral and resistant to fruit acids and energy drinks, so your drink will taste like your drink, every time. SIGG bottles exceed FDA requirements, having been independently tested to prove 0 % leaching. SIGG bottles are a perfect fit for every member of the family, with over 100 unique designs.

Swiss quality meets an eco-friendly style-forward look with SIGG water bottles. Visit http://www.mysigg.com to learn more.

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Rita Buscher

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