eBizITPA Unveils New Technology Publications

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The Center for eBusiness and Advanced IT (eBizITPA) has produced two new publications to provide Pennsylvania residents and businesses with the knowledge needed to succeed in today's digital world. These two publications, the E-Business, E-Commerce, and E-Marketing 101 handbook and the Broadband at Home brochure, provide readers with a wealth of information on how to get the most out of the Internet.

The Center for eBusiness and Advanced IT (eBizITPA) has produced two new publications to provide Pennsylvania residents and businesses with the knowledge needed to succeed in today's digital world. These two publications, the E-Business, E-Commerce, and E-Marketing 101 handbook and the Broadband at Home brochure, provide readers with a wealth of information on how to get the most out of the Internet.

In today's business world, professionals must take advantage of the Internet in order to thrive. E-business, e-commerce, and e-marketing are becoming integral components in business strategy and success. As stated in Amazon's The Impact of E-Business on the Retail Market, "If a brick-and-mortar company does not have e-business capabilities, it is seriously limiting its ability to effectively compete in today's global marketplace."

The E-Business, E-Commerce, and E-Marketing 101 handbook was produced in order to help small businesses and retail professionals make informed decisions regarding e-business, e-commerce and e-marketing. This handbook provides basic information and resources to further increase the reader's knowledge about the impact of these elements on today's marketplace. Readers will find fundamental explanations of e-business, e-commerce and e-marketing, as well as the business benefits they provide.

Broadband at Home, made possible through a partnership with the Northwest Pennsylvania Regional Planning and Development Commission, outlines the value of broadband and how it can be obtained. Broadband, also known as high speed Internet, provides faster access to online information; however, it is still unavailable in many rural areas of Pennsylvania. According to the Pew Internet and American Life Project, broadband adoption in rural areas in 2007 was only 31 percent.

The Broadband at Home brochure provides readers with the steps that should be taken to get broadband service in their area via the Bona Fide Retail Request (BFRR) program, administered locally through the Northwest Commission. This program requires service providers to make broadband available to customers in a specific Customer Service Area (CSA) within 365 days. For this to apply, a certain number of customers must agree to purchase the broadband service for one year.

"Being in the advertising field, I rely heavily on downloading images and e-mailing large design files to vendors. In order to work most efficiently, broadband is a must. eBizITPA gave me the guidance and assistance I needed to get high speed Internet in my rural area," says Charles Moore, one Pennsylvania resident that the Northwest Commission and eBizITPA are helping to obtain broadband.

For copies of the Broadband at Home brochure and to learn how to get broadband through the BFRR program, contact the Northwest Regional Planning and Development Commission at (814) 677-4800. For general information about broadband or to download a PDF version of the brochure, visit http://www.ebizitpa.org.

A free PDF version of the E-Business, E-Commerce and E-Marketing 101 handbook is available at http://www.ebizitpa.org. Organizations wishing to obtain large quantities of the handbook in print form can call Carrie Teetzel, Director of Education Programs at eBizITPA, at (814) 898-6500. In addition to the handbook, eBizITPA offers a variety of resources, educational programs and grant opportunities to further assist professionals with e-business implementations.

The Center for eBusiness and Advanced Information Technology (eBizITPA), headquartered in Erie, Pa., is a statewide Ben Franklin Technology Development Authority Initiative, designed to help Pennsylvania enterprises understand and use information technology and e-business tools.

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