Improvement Direct Launches American Red Cross Promotion

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Intern Project of Internet Home Improvement Retailer Targets Disaster Relief Across the Country

I am very excited about this promotion and the opportunity to help those in need

Improvement Direct, No. 148 Internet Retailer Top 500 Guide, announces today the launch of their American Red Cross Promotion. During the week long promotion, lasting August 11-17, Improvement Direct will donate 3% of all purchases from to the Red Cross Disaster Relief fund. The promotion, which began as a project for the summer interns, stemmed from the company's desire to help Americans affected by natural disasters around the country, and the wildfires happening in Improvement Directs Northern California area.

"I am very excited about this promotion and the opportunity to help those in need," said Julie Gardner, V.P. of Vendor Relations. "We very much appreciate the overwhelming response from our vendors' desire to get involved as well. We are hoping to make a significant contribution, and we appreciate our key partners which are helping to make this happen." Improvement Direct is being supported by Kichler, Quoizel, Murray Feiss, Sea Gull, Emerson, and Monte Carlo lighting companies who are matching Lighting Directs donation to the Red Cross.

Customers can contribute to this promotion by going to and purchasing one of the many varieties of competitively-priced lighting fixtures. "It is the chance to make a change in the world and help those in need that inspires us to make this fund raiser as successful as possible," said Diane Russell, Copywriting Intern, summer 2008.

About Improvement Direct

Headquartered in Chico, California, Improvement Direct has established itself as a groundbreaking and prominent home improvement e-tailer. Improvement Direct creates a unique web experience, encouraging customers to explore a diverse range of "niche" stores within its network. This eCommerce company is focused on continual growth within the home improvement industry and is among the category leaders in Plumbing, Lighting, Door Hardware, and Venting. For more information on Improvement Direct please visit the corporate website at:

About the American Red Cross
All American Red Cross disaster assistance is free, made possible by voluntary donations of time and money from the American people. You can help the victims of thousands of disasters across the country each year, disasters like the Three Rivers Wildfires in Northern California, by making a financial gift to the American Red Cross Disaster Relief Fund, which enables the Red Cross to provide shelter, food, counseling and other assistance to victims of disaster. If you wish to designate your donation to a specific disaster please do so at the time of your donation. Call 1-800-REDCROSS or 1-800-257-7575 (Spanish). Contributions to the Disaster Relief Fund may be sent to your local American Red Cross chapter or to the American Red Cross, P.O. Box 37243, Washington, DC 20013. Internet users can make a secure online contribution by visiting For more information about the American Red Cross, please visit

Contact: Marissa Colwell, Public Relations, Improvement Direct, (800) 375-3403 x430


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