New Carolina Pad and Paper Web Site Offers New Features and 2008 Collections

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Revamped site features monthly contests, e-cards, and more.

Carolina Pad and Paper (CPP) (http://www.carolinapad.com), a leading supplier of fashion paper products for women and girls, launched a new Web site that showcases a fresh new design, more features, and navigation that is easier to use than ever. The site, which highlights CPP's 2008 school, office, and craft products, offers:

  • An e-card club that allows visitors to choose from a variety of card styles that they can personalize with their own messages. They can even register to get birthday, anniversary, and other special occasion reminders.
  • Monthly contests. Each month, the site's "Cool Stuff" section will feature a new contest, giving visitors chances to win Carolina Pad and Paper products and other prizes. To enter August's "Glam Your Office" contest, visitors are invited to submit a tip on staying organized for a chance to win an Eye Candy or Simply Chic office system and a $100 gift card.
  • Helpful tips on staying organized and clutter free.
  • Useful templates for such Carolina Pad and Paper products as view binders.

"We want the site to be resourceful and fun," said Kathryn Thompson, Carolina Pad and Paper vice president-marketing. "We felt the previous site lacked the clever and fun feel that our consumers expect. The new site better captures what makes Carolina Pad and Paper different from other companies," said Thompson. "Even better, I think the new features like e-cards, tips, and contests give us a chance to connect with consumers and entertain them."

The site will also use online surveys and polls to gather information that helps drive product development. "The surveys and polls are great tools for getting feedback from consumers. We use this insight to design products that better fit their lifestyles," said Thompson.

Carolina Pad and Paper (CPP) is a leading supplier of fashion school and office products. Headquartered in Charlotte, North Carolina, with offices in Hong Kong and Shanghai, Carolina Pad and Paper is one of the fastest growing stationery companies in the world. Its school, office, and arts and crafts products can be found at mass merchant, office supply, grocery, and drug stores. CPP's portfolio of brands include JACK!E™ by signature designer Jacqueline Savage McFee (http://www.jackiemcfee.com), Notebound®, u:create™, and Ghostline®. Learn more about Carolina Pad and Paper at http://www.carolinapad.com.

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Gwen Hall
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