We hope that our contribution will make a real difference to the plight of the wildlife and the people in this extraordinary region of Indonesia and we encourage other businesses and individuals to contribute where they can.
Swadlincote, Derbyshire (PRWEB) August 12, 2008
Independent door distributor JB Kind has linked up with the Royal Society for the Protection of Birds (RSPB) on an initiative that should save hundreds of endangered species in a rainforest in Indonesia's Jambi and South Sumatra provinces. Named 'Harapan Rainforest' - after the Indonesian word for 'hope' - this initiative holds the country's first official licence to restore a forest ecosystem.
JB Kind Managing Director Philip Smith explains:
"At JB Kind we take pride in sourcing high quality products from around the world. Indonesia offers us excellent materials and workmanship, and to recognise this, we have been keen to further support this community. The RSPB has achieved a groundbreaking agreement to manage 101,000 hectares of wild-life rich, lowland Sumatran rainforest for the next 100 years and to do this successfully the project needs help from commercial sponsors like us, as well as the general public.
"Apart from a significant monetary donation, we are also taking the unusual and striking step of displaying colourful pictures of one of the rainforest's most endangered species on the rear of four of our lorries, with a message to everyone to play their part in saving the home of its wildlife and indigenous people.
"Over 280 species of birds make the Harapan Rainforest their home alongside an amazing array of flora and fauna - it's even more diverse than the Brazilian Amazon! The rare Sumatran Tiger will be seen by tens of thousands of people throughout the UK as its image will be painted across the complete rear door of our vehicles when they deliver more than 200,000 JB Kind doors nationwide each year.
"In addition, we have also decided to help our customers make the link between their door purchases and the ranges we source from Indonesia and we will be including a leaflet about this project within the packaging of every product that we deliver from these ranges.
"We hope that our contribution will make a real difference to the plight of the wildlife and the people in this extraordinary region of Indonesia and we encourage other businesses and individuals to contribute where they can."
To find out more about, or donate to, the Harapan Rainforest project in Sumatra, please visit http://www.rspb.org.uk/sumatra.
About the RSPB:
To find out more about the Royal Society for the Protection of Birds, or the Harapan Rainforest project in Sumatra, please contact Gemma Rogers, or visit http://www.rspb.org.uk/sumatra.
RSPB Media Officer
(+44) 01767 681 577
About JB Kind:
JB Kind is one of the UK's leading independent door distributors and boasts over 130 years of experience working within the timber trade. Based in Swadlincote in Derbyshire and employing 45 people, JB Kind sells more than 200,000 doors a year across the UK and in 2007 won the award for Business of the Year (25-100 employees) in their region.
See more information about JB Kind's range of Wooden Doors.
For more information, or an interview with JB Kind Managing Director Philip Smith
(+44) 01332 865 452