Celltick Opens Regional Headquarters in Singapore

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Mobile marketer promotes LiveScreen™ Media to address demand for mobile marketing in the Asia Pacific region.

Celltick, the pioneer of mobile idle screen marketing solutions, today announced the opening of a dedicated office in Singapore to manage and support its extensive client base in the Asia Pacific (APAC) region. This is an additional step towards Celltick's global strategy to expand the use of idle screen mobile marketing around the world with its industry-leading LiveScreen™ Media.

Stephen Dunford, CEO of Celltick, comments: "We are very focused on building up our customer base in APAC and the surrounding regions. We have taken the strategic decision to open a dedicated office in Singapore at this time to support our current customers and in anticipation of several further significant deals we will be announcing in the next few months. Singapore is a hub for innovation in the mobile sector and opening this office confirms our presence and expertise within the APAC region and enables us to interact more easily with our local customers and partner network."

Vincent Toh, Celltick's General Manager of operations in the Asia Pacific region, has more than 12 years of sales and marketing experience in the APAC market, specializing in delivering Value Added Services for mobile operators. Toh manages Celltick's existing relationships with APAC customers for LiveScreen™ Media. In addition, Toh is in charge of leading the company's business expansion in APAC.

Celltick's existing APAC customers for LiveScreen™ Media include Vodafone India, AIS in Thailand, Globe in the Philippines, Spice in Nepal, VMS in Vietnam, Dialog in Sri Lanka, among others. The company has a total of ten agreements in place in APAC and also boasts of an excellent working relationship with all major SIM vendors in the region.

LiveScreen™ Media is an effective and cost-efficient mass reach solution that successfully sends personalised content and advertising to consumers' mobile idle screen using cell broadcast technology. For the consumer, it means that they receive relevant information, at a convenient time, in a non-intrusive fashion. A key example is the recent partnership between Celltick and China Unicom to bring consumers in Beijing a unique mobile broadcast solution dedicated to the 2008 Olympic Games, including the latest news, scores and topical trivia games.

The statistics prove its success: over 80% of LiveScreen™ users choose to keep the service on. About 35% click on teasers regularly and each active user makes on average 8.3 transactions per month. As a result, operators and partners have a new channel to generate revenue, while subscribers have a high-value, well-targeted service.

Celltick continues to build momentum for its LiveScreen™ Media product, now deployed by over 25 operators globally. Generating over 35 million monthly transactions, Celltick's innovative marketing medium provides operators with compelling new ways of communicating with their customers and generating additional revenues.

About Celltick http://www.celltick.com

Celltick Technologies Ltd., the pioneer of Active Mobile Marketing, has introduced a new medium into the mobile space. Its flagship product, LiveScreen™ Media, allows content providers and advertisers to broadcast targeted content and marketing messages to millions of mobile idle screens, turning them into a network of interactive billboards, creating a strong revenue stream for operators.

Celltick cooperates with mobile operators to turn the mobile screen into a powerful revenue driver. The company has close relations with all network infrastructure companies, major SIM vendors, leading handset manufacturers and industry standard organisations, as well as global content providers and media agents.

Founded in 2000 and privately owned, Celltick is headquartered in the UK with offices in Russia, Singapore, India, Thailand, Israel and Brazil.

Contact Info

Melinda Ilagan
EASTWEST PR for Celltick
Tel: 65 9816-4529
Mobile: 65 9816 4529
Email: celltick @ eastwestpr.com
http://www.eastwestpr.com

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