The # 1 key to more business is simple: When they know about you, they will buy from you. So if you want to learn more about this new course that teaches beginners how to build and publish powerful press releases that increase your exposure to potential clients who contact you, visit www.ss2br.com and select the
Atlanta, Ga. (PRWEB) August 12, 2008
George Ishee, CEO and Founder of Small Steps to Big Results http://www.ss2br.com was doing some research with small businesses and he discovered most did not know much about press releases or how to use them to promote their businesses. In addition, few knew how to write or publish a press release. This was a pretty shocking fact because press releases are low cost, high exposure and easy to produce providing tremendous exposure and a small businesses best friend.
The research showed that most small business owners typically only thought of traditional marketing channels that are expensive, like direct mail, telemarketing, radio, cable and TV because they did not have professional help in designing the ads content, placement or coverage. Very few companies that used these marketing methods produced more profit then they invested, and that is what the small business owner wants from their marketing.
When questioned about the use of press releases to promote their business as a low cost solution to promote their business, most did not know much about the subject. In fact, when they were told about how simple it was to create and publish a press release, they were somewhat embarrassed that they hadn't even considered using it as a marketing tool.
Mr. Ishee has worked with many companies to help them use their marketing efforts to generate more money coming in than going out and produce results. Mr. Ishee said "many of the companies were aware of press releases but did not have the knowledge to use it for their own business".
The press release is a great tool and there are many sources on the internet that "tell" you how to write a press release, but few walk you through the process step by step and explain how to leverage each step so an online course was developed to help the beginner produce a powerful, attention getting press release that will create greater exposure within days or hours. The program can be found at http://www.ss2br.com under the "shop" section. The program walks a user through a simple template and explains each step so there is no confusion. The steps covered are:
1. 6 Key factors to make a press release successful
2. 12 important points to avoid
3. Formatting your press release
4. Sample press releases
5. Working template that walks you step by step, field by field to build your press release
6. How to set up a free account with PRWeb
7. Statistics to see how you are doing
Mr. Ishee adds, "The # 1 key to more business is simple: When they know about you, they will buy from you. So if you want to learn more about this new course that teaches beginners how to build and publish powerful press releases that increase your exposure to potential clients who contact you, visit http://www.ss2br.com and select the "shop page".
Small Steps to Big Results