As part of our efforts, we will seek to generate coverage on the substantial rewards such partnerships offer.
New York, NY (PRWEB) August 13, 2008
Talent Resources, an innovative marketing firm that specializes in securing celebrities for special appearances, endorsements and campaigns, has hired Rubenstein Public Relations (RPR) to raise awareness of the company among leading consumer businesses and advertising agencies.
"With Rubenstein Public Relations as a communications partner, we hope to spread the word about the value of celebrity partnerships to brands looking to achieve significant exposure," said Mike Heller, president and founder of Talent Resources. "The firm's reach in both business and entertainment will enable us to communicate our message to a broad audience."
RPR will focus on generating coverage on individual campaigns in business and advertising trades and seeking opportunities for Mr. Heller to speak on the business of celebrity on popular business programs and at relevant industry gatherings.
"In today's media culture, aligning products with high-profile personalities is a proven way to build brand recognition and increase sales," said RPR President Richard Rubenstein. "As part of our efforts, we will seek to generate coverage on the substantial rewards such partnerships offer."
Founded in 2005, Talent Resources has quickly become one of the most influential celebrity commercial firms in the business. Mr. Heller has secured A-list celebrity talent for product campaigns for Ariva, Jill Stuart and Slim Fast, and planned captivating events with celebrities such as Lindsay Lohan, Mariah Carey and Mischa Barton.
Mr. Heller began immersing himself in the entertainment business at the age of 15, launching the first nightclub for teens at a five-floor Upper East Side townhouse. After receiving his law degree from Benjamin Cardozo Law School, Mr. Heller opened the entertainment division at Heller & Heller, a three-generation boutique law firm. Prior to founding Talent Resources, Mr. Heller was a partner at Four Degrees, which focused on high-profile special event planning with celebrities.
Talent Resources has offices in New York, Los Angeles and maintains satellite affiliations in Asia, Australia, Paris, London and Russia.
About Rubenstein Public Relations:
Rubenstein Public Relations (RPR) is a leading New York-based media relations firm specializing in high-end real estate, consumer products, financial services, technology and entertainment. The firm places a strong emphasis on the value of integrated programs, focusing on three core areas: media relations, message development and strategic planning. RPR has built a successful practice developing individualized programs that provide maximum brand recognition, helping to launch new businesses and generating added value for established brands.
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