Boston Consulting Company Other Side Group to Offer Marketing Strategy and New Media Services

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Other Side Group will focus on marketing and branding strategies for small to medium-sized businesses, and offer new media and social media strategy and implementation services.

Combining years of communications and marketing expertise with a deep knowledge of marketing and new media strategy, Other Side Group launched today as a consulting firm with a fresh approach to business strategy and communications practices. Focused on providing clients with high-quality results and unique perspectives on communications and marketing strategies, Other Side Group offers a nimble, creative and customized perspective on a company's communications potential, as well as a seamless integration of company strategy into each communications program.

"We are thrilled to launch this company at such an exciting and vital time in the communications industry," said Kate Brodock, principal and founder of Other Side Group. "The landscape of marketing, PR and brand management is incredibly dynamic and fluid, and we are excited to bring our expertise to clients looking to navigate new waters in their industry, with their consumers and investors, employees and partners. We believe in a holistic approach to communications strategy and implementation, and offer our clients high-quality results and a fresh outlook on the opportunities available to interact with their public."

Integrating traditional media and marketing strategies with new media and social media services, Other Side Group offers a personalized approach to communications practices in areas such as marketing strategy and marketing intelligence, internal positioning and reputation management, brand management, public relations and media relations, small business consulting and global marketing practices. For more information, please visit http://www.othersidegroup.com

Anya Woods
Other Side Group
315.751.5090
anya @ othersidegroup.com

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