NaturalPath Media Partners with to Exclusively Represent Leading Voice in Pediatrics

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Online Health Pioneer Becomes Flagship Publisher in New "Moms And Family" Channel

To that end, NaturalPath Media is the perfect partner for bringing relevant advertising and sponsorship support that aligns with our values and community at

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NaturalPath Media, the largest sustainable and healthy living media network, today announced that it will exclusively represent advertising sales for, the leading online pediatrician voice in children's health and parenting. will become the flagship publisher in NaturalPath Media's newly launched Moms and Family channel.

Launched in 1995 by Dr. Alan Greene and his wife Cheryl, was one of the first online medical websites and was cited by the American Medical Association as "the pioneer physician website." Since that time, Dr. Greene has emerged as a leading authority and spokesperson for child health concerns and the "green baby movement," serving as an online pediatric expert for American Baby, Better Homes & Gardens, Family Circle, Lady's Home Journal, and is the pediatric expert for Kiwi Magazine, Healing Quest (seen on PBS), and The People's Pharmacy (heard on NPR). He also serves as the Chief of Future Health of A.D.A.M., Inc., a leading provider of health information solutions. Dr. Greene also appears frequently in the media including appearances on the TODAY Show, Good Morning America, Fox & Friends, The New York Times, the Wall Street Journal, USA Today, Time Magazine, Parade, Parenting, Parent, Child, Baby Talk, Working Mother, Real Simple, Better Homes & Gardens, and Reader's Digest. He is the author of ''Raising Baby Green'' (Wiley, 2007), an top 20 Green bestseller and the first comprehensive guide to help environmentally conscious parents make healthy product and lifestyle choices, and ''From First Kicks to First Steps'' (McGraw-Hill, 2004), a development and parenting roadmap through pregnancy and the first year of life.

"By addressing the connection between the health of our children and the health of the environment, we strive to make a difference for both," said Alan Greene, MD, FAAP, practicing pediatrician and founder and CEO of "To that end, NaturalPath Media is the perfect partner for bringing relevant advertising and sponsorship support that aligns with our values and community at" serves as a rich resource for parents and their children, featuring Care Guides on asthma, nutrition, and more, as well as a deep index of healthcare information, resources for pediatric healthcare professionals, and "House Calls"-- live interactive chat sessions with Dr. Greene. The site also provides extensive community elements including the Parent's Network, the Kids' Zone and Teens Only, offering discussion boards, chat and Ask, Answer, Learn where readers post their questions and community members offer help based on their own personal experiences. Additional features include "Wikipediatrics", the top 200 articles written by Dr. Greene in a Wiki format so readers can add to the knowledge base with their own expertise and Baby Names, a unique Baby Name Finder that tracks baby name popularity in real time. will serve as the flagship publisher for NaturalPath Media's newly launched "Moms and Family" channel, joining other green, sustainable and healthy lifestyle mom sites such as Sophie Uliano's, Diane MacEachern's, Green Options Media's, and NaturalPath Media's sales team will create custom packages targeting national and endemic CPG and health brands, delivering conscious mothers who seek healthy products for their families.

"We're thrilled to partner with, the most trusted online source for children's health and the leading online community of parents seeking to raise their children in healthy and sustainable households," said NaturalPath Media founder and CEO David Phillips. "Dr. Greene, who has been called the 'Al Gore of Pediatrics', has created a thriving community of parents seeking to educate themselves on health and parenting issues to make better choices for their children. His advice combines practical wisdom, warm empathy, a deep respect for parents, children, and the environment and will provide our marketing partners with the premium online brand for children's health and parenting. The combination of and our other Moms and Family channel sites gives us a targeted, highly effective way to engage this affluent and influential audience."

About NaturalPath Media
With over 80 publishers and a combined reach of over 20 million monthly unique visitors, NaturalPath Media is the largest and fastest growing media network for the sustainability and healthy lifestyle markets. NaturalPath Media connects publishers, advertisers and audiences by selling customized brand advertising programs to companies that seek to engage highly influential green and healthy living consumers through its network of online publishers. Headquartered in San Francisco, NaturalPath Media represents leading websites such as,,,,, and and selects and distributes the best of sustainable, wellness and values-driven content through, its publisher hub. For more information about NaturalPath Media, please visit:

Called the "Al Gore of pediatrics" by BabyTalk magazine, Dr. Greene is the chair of the Organic Center and provides Green parenting information on his website, He is also the author of ''From First Kicks to First Steps: Nurturing Your Baby's Development from Pregnancy Through the First Year of Life'' (McGraw-Hill, 2004), ''The Parent's Complete Guide to Ear Infections'' (People's Medical Society, 1997), and a co-author of ''The A.D.A.M. Illustrated Family Health Guide'' (A.D.A.M., Inc., 2004).

Dr. Greene appears frequently on TV, radio, websites, and in newspapers and magazines around the world, including such venues as the TODAY Show, Good Morning America, Fox and Friends, NPR, The New York Times, the Wall Street Journal, USA Today, Time Magazine, Parade, Parenting, Parent, Child, BabyTalk, Working Mother, Real Simple, Better Homes & Gardens, and the Reader's Digest.

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Jim Van Huysse
NaturalPath Media, Inc.


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