While many car shoppers want information, they don't want to get bombarded with voice calls and voice mail. The NEWCAR application was designed to reach mobile consumers in a fast and friendly format via text messaging.
San Francisco, CA (PRWEB) August 12, 2008
Dealer Text Solutions (http://www.dealertext.com)] launched 'NEWCAR', a powerful new web-based application that helps automobile retailers sell more vehicles through mobile marketing. The application allows auto retailers to advertise their vehicles using the best, most memorable vanity common short code possible - NEWCAR (639227) - and enables instant, two-way communication with mobile shoppers.
NEWCAR is an easy-to-use application that gets your message into the hands of your mobile customers wherever they are, instantly, while saving thousands of dollars a month on direct mail, email and telemarketing.
"BDCs and Internet sales departments are finding it increasingly difficult to get potential customers on the phone," said Stan Bradbury, co-founder and President of Dealer Text Solutions. "While many car shoppers want information, they don't want to get bombarded with voice calls and voice mail. The NEWCAR application was designed to reach mobile consumers in a fast and friendly format via text messaging."
The mobile device is rapidly replacing the PC as the primary channel of communication for consumers. Text messaging is the fastest, most reliable and welcome way to reach your guest's mobile device. Over 90% of all text messages are viewed by the recipient and text messaging has the highest response rate off all direct marketing methods.
Dealerships license the NEWCAR web-based software which includes 50 VINcodes - 4-digit numbers that are assigned to vehicles in inventory. Within minutes, each VINcode is set up with a personalized, automated response about that vehicle. When dealerships advertise that vehicle in print or online, they include the 4-digit VINcode and NEWCAR short code and mobile consumers can text in to instantly receive information on vehicles of interest. Mobile consumers can click through to websites for more information or opt-in to receive more information from the sales department.
To see the 'NEWCAR' product in action, send the VINcode '1000' to the short code NEWCAR (639227) for an instant text response.
About Dealer Text Solutions
Dealer Text Solutions is a privately held start-up based in San Francisco. The founders are leaders in the automotive advertising industry with nearly a decade experience licensing premium 1-800 vanity phone numbers to auto retailers. Dealer Text Solutions was spun off from callboost.com in 2006 in response to the growing need for mobile marketing and communications by automobile retailers and service center. Their first application, the mobile messaging manager - m3 - was the first mobile application built from the ground up to address the needs of auto dealerships for more efficient Customer Relationship Management communications.
For more information visit dealertext.com or call 1-800-394-0200.
Dealer Text Solutions Media Contact: Sarah Siladi, +1-707-542-2313
# # #