Friends Take Love of Fly Fishing to the Internet

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Victor Nelson and Bryan Whitaker are two guys who love the outdoors and love fishing and yet something that is a hobby to most people is a business to these two. Nelson and Whitaker are the proprietors of http://www.RoundRocks.com, a site that is dedicated to fly fishing equipment and tools. To boot, the duo came upon the venture with a bit of happenstance.

We want to provide information that goes beyond just product information - fishing tips, techniques and fishing reports. We also want to provide some skill development information as well, especially for young anglers and people new to the sport.

"Bryan and I both have a passion for fly fishing," explains Victor Nelson, "and had the opportunity to purchase a fly fishing business that had gone out of business We decided to re-open the business and take it in a new direction."

That was a little over three years ago. Since then, Nelson and Whitaker have taken their passion for the great outdoors by launching RoundRocks online, as well as its sister blog, http://www.FlyRodReviewBlog.com.

"We certainly want to expand our internet presence and are adding more guiding and instructional services," says Nelson. "We want to provide information that goes beyond just product information - fishing tips, techniques and fishing reports. We also want to provide some skill development information as well, especially for young anglers and people new to the sport."

"The site has also attracted a variety of friendly customers, thanks in part to the duo's congenial personalities. "We've got the best customers in the world," says Whitaker. "Customers from nearly all 50 states have been in our retail shop, as well as customers from 12 other countries.

"I told a new employee that I like to put in a personal note with every order I fill," adds Nelson, "just to establish that we're real people and that our customers can contact us with questions. Customer service is very important to us."

With a positive attitude, it's also no wonder that http://www.RoundRocks.com also donates to numerous local non-profits, supports a host of wildlife protection groups and river protection efforts and has helped spearhead a local Womens' Fly Fishing Club.

Nelson does not tip toe around the fact that while their business is a focal point, that the preservation and improvement of the environment is a paramount concern.

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