We understand the need to control research costs without sacrificing the quality of data
Long Island City, NY and Carle Place, NY (PRWEB) August 12, 2008
In a move that will benefit current and new clients, Innovative Concepts, a leading New York Area marketing research company, has announced that it is relocating its call center to Long Island City, NY and the Dominican Republic, in the facilities of Opinion Access Corp. The move and operations go live on August 14, 2008.
Speaking from Innovative Concepts current Call Center, Focus Group Facility and Headquarters in Carle Place, NY, Executive Vice President Scott Sycoff said, "Today, more than ever before, the ability to conduct telephone-based market research fluently in both English and Spanish is often an essential requirement for successful data collection. Establishing our new call center in Long Island City gives us access to a very large pool of bi-lingual interviewers from the five boroughs of New York City. It also provides a 300 percent increase in calling capacity with 225 interviewer stations. Being able to associate with a leading marketing research firm like Opinion Access provides a new level of synergy that will benefit both companies and all of our clients."
Innovative Concepts is relied upon as an expert data collection partner by many of the country's leading market research firms and is a proven resource for data collection on advertising effectiveness, branding, concept testing, consumer awareness, demographics, health and medical concerns, market segmentation, political polling, pricing studies, product acceptance, public affairs, purchase intent, pre-trial jury analysis, and more.
"We understand the need to control research costs without sacrificing the quality of data," said Sycoff. "That's why we offer a wide range of options that ensure the highest value and results. Adding our new bi-lingual call center in the Dominican Republic and our synergism with Opinion Access to the mix, takes economies of scale to a whole new level."
Innovative Concepts is recognized as one of America's foremost medical and pharmaceutical marketing research firms. Their specialized Medical/Pharmaceutical interviewers are knowledgeable and well-versed in the nuances of medical terminology.
Innovative Concepts' global field management teams have successfully met the unique demographic and psychographic requirements of medical and pharmaceutical clients in more than forty countries.
Executive interviewers are highly trained at Innovative Concepts to tactfully get past "gatekeepers" and obtain survey results from C-level and Senior-level executives (as well as other hard-to-reach targets, including IT professionals, doctors and stockbrokers, for example).
In addition, Innovative Concepts utilizes the latest software, hardware and techniques, such Computer Assisted Telephone Interviewing (CATI) and predictive dialing, to ensure unsurpassed data accuracy.
The world-famous Innovative Concepts Focus Group Facility will remain at its present Carle Place (Long Island), NY location, where it will continue to provide live, real-time audience reactions, video-audio capture, analysis, and reporting for major global marketers and special interest organizations. This facility can provide information vital for successful marketing to any group -- unfiltered or filtered by income, education, affinity, occupation, ethnicity, politics or any other criteria required.
Innovative Concepts' New York City operations are co-located with those of Opinion Access Corp., at 47-10 32nd Place, Long Island City, New York, 11101. Close to the major bridges and tunnels to Manhattan, Brooklyn and the Bronx, and only minutes from LaGuardia and JFK Airports, this facility is ideally suited to serve the needs of clients all over the country and worldwide.
Opinion Access Corp. (http://www.opinionaccess.com) is well known for its world-class capabilities in consumer marketing research. They provide a one-stop-shopping solution for companies performing market research activities; including telephone and online interviewing, tabulating, coding, data entry and printing services.
For more information contact Innovative Concepts Marketing Research, 47-10 32nd Place, Long Island City, New York, 11101 TEL: +1 718 729-2622 Ext. 1035; +1 888 489 DATA Ext. 1035 FAX: +1 516 479-2215; info @ ic-mr.com; or visit http://www.ic-mr.com.